Fashion has always had a starring role in tennis, both on and off the court, with players serving up as much style as sporting power.
From Naomi Osaka's dramatic statement pieces to fashion creator Morgan Riddle's courtside catwalks, the dress code can almost be as much part of the show as the action itself - for some.
The fashion fever is only growing and evolving.
It's only fitting that the Australian Open's on-court style hit the runway for the first time on Saturday, taking over Melbourne's City Square during Fashion Week.
AO Edit stylist Jade Leung helped bring the show to life, which featured summer apparel, including seersucker twin sets, pinstriped blue cotton shirts and versatile coach jackets.
"There were just some really beautiful fabrics we saw from New Balance, which were probably one of the more popular outfits," she told told AAP.
"There was lots of beautiful blues and pinstriping, oversized cotton shirt, matching of tailored shorts... really great summer options.
"Things you can get around in at the actual tennis and look quite stylish."
Tennis through the years has taken off through trends and social media, giving people more freedom to show their flair at the event, Ms Leung said.
"Tennis has always been one of those events that really has successfully merged fashion," she said.
"(It's) always been a thoughtful place to attend and watch sport and express with fashion."
The 2026 Australian Open marked the largest in the tournament's history, brining influencers, fans and corporate fashion heavyweights to Melbourne.
Although 2027 will look a little different with the addition of BOSS, who has tennis players Taylor Fritz and Matteo Berrettini as ambassadors.
BOSS is set to serve up a mix of sharp tailoring and contemporary style at the "Happy Slam", a nickname coined by Swiss great and six-time Australian Open champion Roger Federer.
The grand slam has a new look - that's for sure.
Billie Spence, merchandise and licensing manager for the Australian Open, told AAP they had expanded its fashion footprint by introducing an elevated off-court clothing range.
She said tennis and style had a deep connection, noting that players often used the court as a runway to express their individuality.
"I feel like when you come to think of sport, tennis is the number one place when it comes to fashion," she added.
"I love how a lot of players are trying to use different styles to bring a kind of street to the court."
For those that cannot make it to a runway show, the 2026 program also includes fashion capsules dotted around the city.
They include a bridal fashion showcase outside the Melbourne Town Hall, with designs by Vera Wang Bride and Vivienne Westwood.
Melbourne Fashion Week runs until Sunday.