President Shuji Utsumi says films, licensing and fandoms are reshaping franchise value
Sega President Shuji Utsumi talks about transmedia, the strategy he is using to tell stories and build brands across multiple media channels. (Photo by Kozo Furutachi)
AYA HIRANO and MUNEHIKO INAGAKI
October 12, 2026 17:01 JST
This article was originally published in Japanese on Nikkei Gaming, a digital media outlet and part of Nikkei Business Publications, a Nikkei Group company.