All you need to know about DJ Black Coffee's 'An Honest Conversation With Black Coffee' conference

• The Black Coffee Foundation announced applications for its annual music conference, An Honest Conversation With Black Coffee
• Upcoming artists, DJs, producers, songwriters and music professionals are invited to apply for a spot at the third annual conference
• Applicants must submit a motivational letter, links to their work and follow the Foundation across all social media platforms to be considered

DJ Black Coffee is giving emerging South African creatives a seat at the table. The Black Coffee Foundation has opened applications for its annual music conference, inviting budding artists and music professionals to take part in what could be a career-changing experience.

On 16 October 2026, the Foundation shared a flier announcing the event, titled "The Evolution," describing it as an exploration of the changing sound, business, and future of music. The post was directed squarely at upcoming artists, DJs, producers, songwriters, managers, and music entrepreneurs, with the message that "this conversation is for you."

The conference, formerly known as An Honest Conversation with Black Coffee, is an annual music conference and exhibition hosted by the Black Coffee Foundation. Its core aim is to connect, educate, and empower the next generation of South African creatives and music business professionals. The 27 November 2026 edition will mark the third time the event has taken place since it launched in 2024.

Attendees can expect panel discussions and keynotes led by Black Coffee alongside prominent industry stakeholders, including representatives from record labels, digital service providers, and royalty collection agencies. Topics on the agenda cover music publishing, distribution, digital rights, building sustainable careers, and how African music can continue to grow its footprint globally.

How to apply for The Evolution

Interested applicants are required to send a short motivational letter to the Foundation via email. The letter should cover who they are, their journey in music, and why they want to attend. Applicants also need to share what "the evolution of music" means to them personally, what they hope to learn about the shifting music industry landscape, and offer a brief description of how they have contributed to their community or how they plan to use their career to create positive impact.

Beyond the letter, applications must include links to the applicant's work. Candidates are also required to follow the Black Coffee Foundation across all its social media platforms and confirm that they will be available to attend the full conference on 27 November.

See the official announcement below.

Black Coffee, DJ Tira and DJ Merlon launch initiative

In an earlier report, Briefly News shared insight into DJ Black Coffee, DJ Tira and DJ Merlon's initiative, the Art Legacy Fund.

The inaugural event, which was held as a dual event with DJ Tira's birthday celebration, raised millions through donations and live auctions to support struggling creatives.

Source: Briefly News