Salon de Dr.Tune’s Launches Its First Product, Daily Routine Wellness Cream

Salon de Dr.Tune's, Daily Routine Wellness Cream (PDRN 10,000PPM) (Photo courtesy of Salon de Dr.Tune's) The way people define beauty is changing. Rather than focusing solely on appearance, consumers are increasingly interested in a lifestyle that promotes healthy skin, maintains physical balance, and supports graceful, healthy aging. Reflecting this trend, Salon de Dr.Tune’s, a premium beauty and wellness brand, has launched its first skincare product, Daily Routine Wellness Cream, featuring 10,000 ppm (1%) PDRN. The launch marks a new step for the brand in the premium K-dermocosmetics market, bringing the values of wellness and longevity into everyday skincare. Based on the medical wellness philosophy of Salon de Dr.Tune’s Clinic in Cheongdam-dong, Seoul, Salon de Dr.Tune’s is a brand that connects the values of healthy beauty and balanced living with everyday life through a range of products and lifestyle offerings. Longevity—the pursuit of a longer, healthier, and more beautiful life—is at the core of the brand. Through its approach to wellness, Salon de Dr.Tune’s seeks to promote not only skin beauty but also physical health and balance in everyday life. Daily Routine Wellness Cream is the brand’s first product developed around this philosophy. It is designed to encourage thoughtful daily skincare, helping people care for their skin consistently and maintain healthy beauty as part of their everyday lives. A key feature of the cream is its 10,000 ppm (1%) PDRN content, a level that reflects the growing interest in PDRN within the K-beauty and dermocosmetics markets. PDRN is a DNA-derived ingredient used in cosmetics for skin conditioning. The name “Daily Routine” also reflects the brand’s philosophy. It expresses the hope that daily skincare will become more than simply applying cosmetic products, developing instead into a meaningful lifestyle habit of self-care. The brand’s slogan, “Wellness, the Way to Longevity,” expresses the direction Salon de Dr.Tune’s seeks to pursue. The brand views wellness not as a form of care reserved for special occasions, but as a practice that can be naturally incorporated into everyday life. Over time, these habits can contribute to the pursuit of longevity—a longer, healthier, and more balanced life. “The brand was founded on the idea of making the wellness philosophy we have pursued at our clinic a natural part of consumers’ everyday lives,” said Jihae Na, CEO of Salon de Dr.Tune’s Clinic. “We plan to continue introducing premium beauty and wellness products that consider both skin health and a healthy balance in everyday life.”