Jos. A. Bank is getting a facelift.
The more-traditional banner within the Tailored Brands portfolio has opened a store in the Atlanta suburb of Peachtree City, Ga., sporting a lighter, more modern aesthetic.
“It’s a really exciting moment for us because we have been able to reimagine what the store looks like and how we show up for our customer who really cares about the Jos. A. Bank brand,” said Karla Gray, chief operating officer of Tailored Brands. “The store does a really nice job nodding to the heritage of Jos. A. Bank and the care that our customers have about quality, craftsmanship and style. It provides a really amazing and easy way for them to shop.”
Jos. A. Bank traces its roots to 1905 when tailor Charles Bank and his grandson Joseph Albert Bank opened in Baltimore. The company was acquired by Men’s Wearhouse, the predecessor company to Tailored Brands, in 2014 for $1.8 billion.
Today Jos. A. Bank operates 182 stores in the U.S. and plans call for more than doubling that number within 10 years, Gray said. “Tailored Brands has been in the process of opening more stores, but we had limited ourselves up until this point to new Men’s Wearhouse. But as we were further contemplating our growth, we recognized that this is an amazing time for us to reignite the Jos. A. Bank brand.”
Gray said it was the top-performing banner within Tailored Brands last year with a comparable-store sales increase of nearly 6 percent. And the strength has continued into this year.
“So we did some customer research early in the year, and we redesigned the experience,” she continued. The design, which was created by an in-house team supported by an outside architectural firm, will be replicated in eight more stores slated to open between now and February. “We’re thrilled to see what happens and how our customer responds.”
She said the company hasn’t yet determined how the new design will impact the existing stores in the fleet. “That’s still to be determined. We’re going to see how the customers respond to this, and we’re working on what a remodel plan could look like.” She said there are a handful of stores that will be getting a refresh next year so the company will work to “apply this concept in the best way we can.”
The design is being referred to as the 1905, a nod to the year the business was founded and its tailoring heritage. It features walnut, black metal, cognac leather and clean white services which create a warm, sophisticated environment.
The store is organized around category and how customers shop. One side features suits organized by fit, followed by formalwear and the “polished casual” assortment. Dress shirts are merchandised in the center, and include the popular Traveler assortment.
“Our customer really cares about how he looks and about style and fit,” Gray said. “The primary reason that our customers still come to us is for occasions where they dress up. So suiting is still a really big part of what we do. In this new store design, we put the dress shirts right at the middle of the store because they go with everything, whether they’re going to a wedding or they’re dressing up polished casual. The Traveler dress shirt is a Jos. A. Bank favorite, so it’s easy for the customer to see. And then the store navigates like a racetrack.”
The store also features an “experience center,” which helps customers with fittings and consultations, rentals, made-to-measure clothing and special-event dressing.
Although Jos. A. Bank is the current focus, it’s not the only Tailored Brands banner that is getting a refresh. For the past several years, Men’s Wearhouse stores have been updated with a “more modern look,” she said, including a different color palette. “And we’re continuing to refine that look.”
The other divisions, K&G Fashion Superstore and Moores in Canada, have not yet been touched, she said.
As reported, Tailored Brands in July filed the paperwork to once again go public. The company, the largest men’s specialty retailer in the U.S., was founded as the Men’s Wearhouse in 1973 and went public in 1992, but amassed a pile of debt after acquiring Jos. A. Bank. The pandemic pushed the heavily tailored clothing company into bankruptcy in 2020, emerging shortly after as a private company.
The registration statement detailed that the company sells one in three pieces of tailored apparel and about one in five dress shirts in the U.S. It also has nearly a 60 percent share of the men’s rental market.
Net sales in fiscal 2025 inched up 2.1 percent to $2.5 billion last year as earnings grew by 25.5 percent to $217.2 million. Jos. A. Bank has sales of $404 million, significantly less than the $1.6 billion volume of the 637 Men’s Wearhouse stores.