GUWAHATI, Oct 12: The 31st International Guwahati Trade Fair (IGTF), currently underway at Maniram Dewan Trade Centre, Betkuchi, has been attracting crowds with its wide variety of goods and products.
With an exciting mix of international products, traditional delicacies, shopping opportunities, entertainment and festive decorations, the fair is drawing shoppers and families in large numbers.
Organised by the Industries and Trade Fair Association of Assam (ITFAA), with the support of The Assam Tribune, NEDFi, MSME, SBI and Outreach Advertising, the fair will continue till October 18.
One of the major highlights of the ongoing fair will be the 3rd Guwahati Trade Fair Excellence Award 2026, scheduled to be held at 5 pm on October 14 at Maniram Dewan Trade Centre, Betkuchi.
The most prestigious honour of the ceremony will be the Global Icon Award to legendary artiste Zubeen Garg, in recognition of his extraordinary contribution to Assamese music and culture and his enduring place in the hearts of the people. The award will celebrate his remarkable legacy as an artiste whose music and personality touched millions of people across Assam and beyond.
The other awardees, recognised for their achievements in their respective fields, are eminent writer and critic Mayur Bora, eminent paediatrician Dr Prakritish Bora, singer Kamalika Kashyap and Narayan Chandra Bora, owner of Reboti Chaat House.
The awards aim to recognise outstanding contributions to literature, culture, music, healthcare, entrepreneurship and other fields that enrich society and inspire future generations.
The IGTF has emerged as a shopper’s paradise, bringing together an impressive variety of products from Thailand, Dubai, Turkey, Korea, Afghanistan, Bangladesh and different parts of India. Visitors can explore a wide range of merchandise, including lifestyle products, fashion items, handicrafts, home decor and more, making the fair an attractive destination for festive shopping.
Among the major attractions are Dawat-e-Khas and Afghani delicacies, which have drawn considerable interest from visitors. Their distinctive flavours and culinary traditions are adding an international dimension to the fair’s food experience.
The fun zone, featuring a variety of games and entertainment activities, has become another popular attraction, particularly among families and young visitors. The Korean photo booth is also drawing attention, offering visitors an enjoyable opportunity to capture memorable moments.
The main entrance gate of the fair has been dedicated to legendary artiste Zubeen Garg as a tribute to his enduring contribution to Assam’s cultural identity.
By
Staff Reporter