News Desk
LAAM Fashion Week (LFW) has unveiled the designer and brand line-up for its second edition, taking place in Lahore from 23-26 October 2026, alongside its key programming, partners and creative team for the four-day fashion platform.
Co-created by LAAM and Design651, LAAM Fashion Week was launched as Pakistan’s first runway-to-e-tail fashion platform, bringing together the breadth of the country’s fashion ecosystem while connecting physical runway showcases with digital discovery, access and commerce.
Season 2 builds on the scale of the LAAM ecosystem, with 5 million+ app downloads, 25 million+ active users and the trust of 6 million+ shoppers worldwide. Bringing together 4,000+ active brands and designers and 250,000+ active products, LAAM has delivered to 1,200+ cities worldwide, with a social media reach of 600 million+.
This year, LFW expands its platform further, with 43 shows, bringing together over 50 established fashion labels, independent designers, contemporary and high-street labels, manufacturing and retail-ready brands and emerging talent within one Fashion Week ecosystem.
Speaking about Season 2, Arif Iqbal, Co-Founder & CEO, LAAM, said, “LAAM’s mission is to showcase the best of Pakistani fashion to the world. Our platform does that by letting people anywhere shop Pakistani fashion. LAAM Fashion Week carries that mission onto the runway by spotlighting the creativity and innovation of the country’s top talent. That’s why we’re building LFW into an institution, and Season 2 and our LFW Presents shows are part of that commitment. With every show livestreamed globally, the world can see just how exceptional our talent is.”