Oluthando Keteyi|Published
Kylie Jenner has taken luxury dressing to a whole new level, stepping out in an R823 million Fantasy Bra at the 2026 Victoria’s Secret Fashion Show in Los Angeles.
The reality TV star and beauty mogul wore the jaw-dropping creation on October 18, making a major statement in a piece of jewellery that is reportedly the most valuable Fantasy Bra in the lingerie brand’s history.
Created in collaboration with luxury jeweller Jacob & Co., the show-stopping design is less about lingerie and more about high jewellery, with thousands of diamonds transforming the iconic Fantasy Bra into a multimillion-rand masterpiece.
A R823 million masterpiece
Forget lace and silk. Jenner’s Fantasy Bra is crafted entirely from 18-karat white and yellow gold, with no fabric incorporated into the design.
At the centre of the creation is a spectacular 75.54-carat fancy vivid yellow diamond, surrounded by thousands of additional natural diamonds, including Jacob & Co.’s signature Angel-Cut stones.
The piece boasts a staggering total of 1,373.39 carats, making it a statement of craftsmanship as much as extravagance.
According to reports, the design features 4,409 additional natural diamonds, turning the iconic runway look into a glittering display of luxury.
More than 1,000 hours of craftsmanship
A creation of this scale does not come together overnight.
The Fantasy Bra comprises 3,218 individual components, with 15 artisans dedicating more than 1,000 hours to bringing the intricate design to life.
The result is a piece that blurs the lines between lingerie and fine jewellery, showcasing the level of detail and technical skill required to produce a garment valued at approximately R823 million.
While the Fantasy Bra has long been one of Victoria’s Secret’s most talked-about traditions, Jenner’s look takes the concept of runway glamour to another level.
Kylie Jenner brings star power to the runway
Known for her beauty empire and headline-making fashion choices, Jenner brought her own brand of celebrity glamour to the annual show.
Her appearance in the multimillion-rand creation also puts the spotlight on the enduring fascination with Victoria’s Secret’s Fantasy Bra, a showcase of elaborate designs that combine fashion, jewellery and spectacle.
At approximately R823 million, this year’s creation is certainly not an everyday lingerie purchase. Instead, it reminds us that, in luxury fashion, the runway can stage truly extraordinary creations.
With thousands of diamonds, solid gold, and a dazzling yellow centrepiece, Jenner’s latest fashion moment is certainly one for the history books.
The R823 million figure is an approximate conversion of US$50 million using the exchange rate on October 19, 2026.