We’ll soon be hitting the beginning of the Black Friday buzz – and beyond tech, appliance and beauty savings, the best deals will be on high street and luxury fashion.
Making way for new-season stock, retailers such as Asos, Selfridges and John Lewis will join Zara, H&M and Cos in the mega shopping event.
It can be easy to get overwhelmed when it comes to Cyber Weekend. And the pressure to buy things can lead you to either buy too many things – half of which you don’t truly want or need.
My top tip? Remember the usual mantras you have when shopping. Regardless of the time of year, the key for me is to ensure there is no panic buying. Quality over quantity.
And I'm not just talking about price or materials; a quality item to me is something that can remain in my capsule wardrobe for many years to come.
To help you not get caught up in all the Cyber Weekend madness, here’s everything you need about Black Friday fashion deals.
When is Black Friday 2026?
Black Friday typically falls on the fourth Friday of every month. This year, it's on 27 November, while Cyber Monday falls on 30 November. However, Black Friday has transformed into an entire month-long event – and some stores even dip into it during October, so you’ve got to keep an eye out for deals from now.
What Black Friday fashion deals can you expect?
Last year we saw unmissable deals from nearly every major retailer. Asos had up to 70 per cent off almost everything on the app. Cashmere heaven, Soft Goat had up to 30 per cent off knitwear favourites. And one I’ll be checking this year is Damson Madder, which had up to 40 per cent off selected lines and 15 per cent off full-price items.
The best early Black Friday fashion deals
M&S leather croc ballet flat
M&S
Simple but elegant, a good pair of black ballet flats can go a long way in your wardrobe. This pair have a slightly higher vamp that lends them to autumn dressing, whether poking out of long trousers or paired with white socks. The croc finish adds an elevated touch.
Reiss Sofia Regular-Fit Silk Midi Skirt
Selfridges / Reiss
Silk products are something I’m looking out for this Black Friday. This 100 per cent silk skirt from Reiss is the perfect date night skirt that, when worn with a white T-shirt, becomes a great put-together, everyday piece in your wardrobe.
Mytheresa Staud Cuff Leather Shoulder Bag
Mytheresa / Staud
Black Friday is a great opportunity to shop those luxury items that otherwise feel like too much of a splurge. This handbag from Staud feels beautifully modern and uniquely fresh. Made from supple leather, the Cuff shoulder bag features a zipped top and corded straps resting atop sculptural hardware.
Aligne Bonnie Ponte Waisted Blazer
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Aligne
Aligne currently has an incredible sale on, featuring many of their best sellers, including the Bonnie Blazer. This ponte long-sleeve crew-neck blazer with curved sleeves is perfect for those looking to update their work wardrobe with smart casual pieces with a luxury feel.