Photo Credit: A look at Southwest's lounge concept, which is designed in partnership with Chase. Southwest Airlines
Southwest Airlines is giving its Rapid Rewards program a makeover, marking the latest change for the carrier as it prepares to open lounges and cater more to premium travelers.
Gone are Southwest’s two status tiers — A-List and A-List Preferred. Now, Southwest Rapid Rewards will have three tiers — silver, gold, and platinum — which are similar to those of its rivals.
The changes kick in January 1, 2027. Southwest said the three tiers give customers more opportunities to receive benefits as they engage with the loyalty program. A-List members will convert to Silver status and A-List Preferred members will receive Gold starting next year.
The carrier is also introducing certain loyalty benefits for members between status tiers, called Milestone Rewards. For example, before a customer reaches Silver status, they will be able to s