Artificial intelligence (AI) is rapidly moving from a topic of discussion to a workplace reality, and HR is increasingly at the heart of that shift.
This shift will be a key theme at the SHRM MENA Annual Conference & Expo 2026, taking place on December 16-17 at Madinat Jumeirah, Dubai. In its eighth edition, the landmark event will strongly focus on the application of AI in HR, exploring how emerging technologies are reshaping talent, workforce strategies, and the role of HR across the Middle East and North Africa (MENA).
Putting AI into practice with the HR + AI Lab
A defining feature of this year’s conference will be the region’s first HR+AI Lab, an immersive experience designed to help HR and business leaders explore how AI can address real challenges across talent acquisition, development, and management. The lab will take participants through real-world cases and hands-on experiences, culminating in the creation of an AI HR Blueprint, a framework that participants can take back to their organisations.
Exploring the future of work in MENA
Held under the patronage of the Federal Authority for Government Human Resources (FAHR), the conference will also address workforce transformation, technology, and the evolving role of HR across the region.
Sessions will also explore how organisations can respond to changing employee expectations, talent mobility, generational shifts, and the growing importance of technology in the workplace.
The event will also feature masterclasses led by experts from leading organisations on areas such as talent acquisition, people analytics, assessments, performance, motivation, and leadership. The conference will conclude with the SHRM MENA Star Awards 2026 on December 17, recognising achievements and contributions across the HR community.
Bringing together HR, business, and technology leaders
The conference will feature speakers and thought leaders from HR, business and technology, including Ohood Bint Khalfan Al Roumi, UAE Minister of State for Government Development and the Future, and Chairwoman of the Federal Authority for Government Human Resources, Dina Kadry, Senior Vice President, Chief People Officer, PepsiCo International Beverages, and other eminent industry stakeholders.
“The workplace is changing quickly, and HR leaders are playing an increasingly important role in helping organisations adapt,” said Achal Khanna, CEO of SHRM APAC and MENA. “With the SHRM MENA Annual Conference & Expo 2026, we want to create a space where HR leaders can learn from experts, exchange ideas, and work on real workplace challenges. The HR+AI Lab is an important part of this experience, giving participants the opportunity to develop practical solutions that they can take back to their organisations.”
Vivek Arora, Managing Director, MENA, SHRM, said: “Across Mena, organisations are looking for effective ways to use AI while keeping people, trust, and business value at the centre. The HR+AI Lab brings that conversation to life by creating a space where leaders can test ideas, understand real applications, and explore what responsible AI adoption can look like in their organisations.”
The question is no longer what AI can do, but how organisations can integrate it into their people strategies in ways that are useful, responsible and sustainable.
Interested in being a part of the event? Visit Shrmmena.org/uae