Megan Thee Stallion’s Hot Girl Bootcamp just got a new wardrobe. Megan was announced as Gymshark’s first-ever celebrity ambassador in a multi-year partnership on Tuesday (Oct. 13).
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The Houston Hottie is the latest addition to the athletic apparel brand’s Athlete program, which launches its We Do Gym campaign.
“Fitness has become such an important part of my life, so I’m really excited to partner with Gymshark,” Megan Thee Stallion said in a statement. “I’m a big believer that working out has a powerful impact on your physical and mental health and it’s just one of the best forms of self-love and building confidence.”
She continued: “We all approach fitness differently, so I just want to encourage everyone to find the best routine that works for them, show up consistently and take on the gym with confidence.”
Soundtracked by Megan’s Billboard Hot 100 No. 1 hit “Savage,” Gymshark released a campaign visual starring Megan and a group of women getting a workout in, which includes MTS go-to’s such as weight training, medicine ball exercises, squats and “Stallion Kicks.”
“Championing strong women has been part of Gymshark’s DNA since day one – not just physical strength, but the confidence to be completely yourself,” said Gymshark chief commercial officer Carly Natalizia in a statement. “We’ve always believed the gym is where women build themselves twice over: their bodies, and their minds.”
Natalizia added: “Megan embodies that better than almost anyone we could imagine: she is unapologetic, she trains to get stronger, to clear her mind, and to keep growing. That’s exactly the story we’ve built this brand around. Megan is living proof of something we’ve believed since the beginning: that confidence is built.”
Over on the Gymshark website, Megan highlighted 50 of her favorite items from the shop and teased her own SoftSense shorts set (Thee Red Shorts) set to drop on Oct. 22.
In back-to-back weeks, Megan has fed the Hotties with a pair of “Tina Tuesday Freestyles,” but it doesn’t appear a third installment will be arriving on Oct. 13.
The 31-year-old has been heating up heading into her ACT: III album, which she’s continued to tease into the fall. Megan served as Thee Stallion’s last album, which arrived in 2024 and debuted at No. 3 on the Billboard 200 with 64,000 total album-equivalent units, according to Luminate.
Watch the Gymshark spot with Megan Thee Stallion below.