Samyang Foods Debuts at SIAL Paris 2026

A bird's-eye view of the Samyang Foods main booth (Provided by Samyang Foods) Samyang Foods will participate in 'SIAL Paris 2026', the world's largest food exhibition held at the Paris Nord Villepinte Exhibition Centre in Paris, France. SIAL Paris is the world's largest food exhibition held every two years. It is regarded as a venue where global food manufacturers, distributors, food service industry professionals, and buyers gather to share the latest industry trends and innovative products. At this event, Samyang Foods will operate a total of two independent spaces, including a main booth in the Korea Pavilion and a business consultation lounge in the Innovation Pavilion, to welcome visitors and buyers. The main booth will be decorated with the concept of 'CRAVE LAND(The Spiciest Place on Earth)'. The global hit brand Buldak will be set up with the motif of the character 'PEPPO', while the protein pasta brand Tangle has prepared a large cup sculpture and a product introduction space. The business lounge will be utilized as a dedicated meeting zone for close consultations with global buyers. Here, Samyang Foods will conduct specific discussions to expand its local distribution network and focus on broadening its influence in the global market. During the exhibition, various programs will be held to encourage visitor participation. Tasting events, held 4 times a day, will offer key products cooked on-site, including Buldak Original and Carbo Buldak, as well as Tangle Creamy Mushroom, Tangle Garlic Oil, and Tangle Bulgogi. Marketing utilizing digital technology will also be carried out in parallel. Visitors can participate in quizzes and surveys in English or French through QR codes. Visitors who complete social media photo verification missions will receive souvenirs such as character merchandise, flagship ramen products, and tarpaulin bags, thereby strengthening the brand experience. An official from Samyang Foods emphasized that this exhibition is an important opportunity to strongly imprint the brand power in the European market, stating that the company plans to accelerate the expansion of its global distribution network, including in Europe, by combining experiential marketing and buyer consultations.