Lotte Card Launches Tourist Membership Card

Lotte Card sets out to welcome foreigners with Lotte Department Store. (Provided by Lotte Card) Lotte Card collaborated with the main branch of Lotte Department Store to introduce an exclusive integrated product that enhances the convenience of domestic travel for foreign tourists. The newly launched 'Lotte Department Store Tourist Membership X Check-in Seoul' card integrates shopping benefits, a transportation card function, and a point accumulation service into a single card. It offers a 5% discount and a 10% reward benefit at the main branch of Lotte Department Store, and a 10% discount benefit can be received at major affiliates such as Lotte Duty Free, 7-Eleven, and Lotte Mart. Partnered merchants were widely organized reflecting the preferences of foreign tourists. Various benefits are supported at about 70 merchants, including shopping facilities such as Olive Young, food and beverage stores like Samwon Garden and Mahogany, and culture-related locations like D Museum and Hanbok rental shops. A prepaid transportation card function is equipped to enable the use of public transportation, and L.POINT accumulation and use can also be managed concurrently. Convenience in card issuance and management was also secured. The card can be applied for at 6 dedicated kiosks installed at the main branch of Lotte Department Store. Kiosks capable of charging and refunding were deployed at about 200 locations nationwide, considering the main routes of foreign visitors, such as Lotte Department Store, Lotte Mart, and Incheon Airport. In terms of design, traditional Korean beauty was emphasized. Lotte World Tower, Namsan, Gyeongbokgung Palace, and the Ten Traditional Symbols of Longevity were expressed in a mother-of-pearl pattern with the intention of conveying the elegance of Korea to inbound tourists. Detailed product content and benefit information by partner can be checked in real time through the dedicated Check-in Seoul application. An official from Lotte Card explained that this collaborative product was planned so that inbound tourists can easily enjoy wide-ranging benefits in Korea in line with the increasing trend of tourists visiting the country.