Milwaukee Brewers cashed in on World Series hype like no other team in history.
According to MLB store data, Brewers merch hit an all-time record for sales in the two days after the team swept the National League Championship Series.
More Brewers merch was sold in those 48 hours than any other pennant winner on record, MLB communications manager Claire Skelley said.
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The previous 48-hour record was set by the Philadelphia Phillies in 2022. Brewers fans moved about 5% more in sales than Phillies fans did.
Sales also outsold the Chicago Cubs' NLCS drop by 14%, the 2024 Dodgers by 60% and the 2025 Dodgers by double.
The hottest item was the NLCS Locker Room-style shirts. Brewers fans set an all-time record for raw NLCS Locker Room shirt sales, according to MLB store data.
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This article originally appeared on Milwaukee Journal Sentinel: Brewers fans bought more National League Champions gear than any team in history
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