Red Bull Racing’s F1 drivers are set to sport a special look for this weekend’s United States Grand Prix at the Circuit of the Americas (COTA) in Austin, Texas. Embracing the race’s cowboy-inspired theme, both Max Verstappen and Isack Hadjar have donned white racing suits inspired by the Ford Raptor pickup truck. The four-time world champion takes things a step further with a new helmet featuring a cowboy hat design. Verstappen also posed alongside the pickup, adding another distinctly American touch to the team’s race-weekend preparations.
According to a report by GPBlog, Red Bull’s USGP transformation goes beyond the cars and drivers, bringing the entire team into the spirit of American motorsport. Created alongside official kit partner Castore, the special-edition apparel takes cues from Ford’s performance off-road lineup. Team members will sport coordinated outfits, while the garage will also get a themed makeover inspired by the Raptor.
As race weekend approaches, Red Bull has been sharing promotional content on social media featuring both drivers in their special outfits. The white racing suits should help Verstappen and Hadjar stand out from the rest of the grid, unless other teams opt for white or similar shades for the USGP, such as their junior team, Racing Bulls.
The campaign embraces a sort of wild west theme, with both drivers posing against a backdrop of flying dirt and rugged terrain. A dirt road, a Ford Raptor pickup truck, ropes, and cowboy hats complete the look, while warm sunset tones tie the entire scene together.
Verstappen’s helmet retains the familiar Red Bull colors, with a greater emphasis on white to match the team’s special USGP look. What really sets the design apart, however, is the cowboy hat printed on the crown, seemingly worn by a roaring lion graphic that adds a fierce touch to the theme.
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Verstappen heads into the USGP in strong form after winning the Bahrain and Singapore GPs. He will be looking to make it three consecutive victories, especially with COTA proving to be a successful hunting ground for him after his win there last year. Red Bull’s recent improvements to the RB22 have also helped boost the team’s performance, potentially putting Verstappen in a strong position to challenge for another win this weekend.
Get ready to suit up, partner
— Oracle Red Bull Racing (@redbullracing) October 15, 2026https://t.co/kWMglfuUSn