Sonance Financial Launches National Wealth Management Partnership

TORONTO — Sonance Financial Inc. today announced the launch of a Canadian advisory wealth management partnership bringing together four founding advisory firms serving more than 1,400 families with approximately $2.3bn CAD in combined assets under management.

With founding partners in Alberta, Ontario, and Arizona, Sonance brings together experienced, founder-led advisory firms under a partnership model designed to preserve their distinctive strengths, cultures and client relationships while expanding access to specialized expertise, technology and resources to support long-term growth.

“A successful advisory firm is built over years, through the judgement of its people and the relationships they earn with their clients,” said Danielle Skipp, Chief Executive Officer of Sonance Financial. “Sonance Financial was formed to build around the strengths of existing independent advisory firms, preserving what makes them successful in the first place, while bringing the resources and expertise required to thrive in today’s business environment for the benefit of their clients for generations.”

Advantage Financial Services in Lethbridge, SONA Wealth Counsel in Ottawa, JV Financial in Edmonton, and Transition Financial Advisors Group in Arizona are the founding partners of Sonance Financial Inc. Together they bring expertise in retirement, estate, and tax planning, fiduciary investment advice, and Canada-US financial planning in a partnership service model under a single national brand.

Sonance Financial is backed by Trivest Partners, a founder-focused private investment firm with over 45 years of experience partnering with entrepreneur-led businesses across North America. Trivest’s expertise and financial support provide Sonance Financial and our partner firms with the ability to invest in infrastructure and the next generation of talent we require to serve our clients through generations.

“We built SONA on three key principles: independence, advice from qualified professionals, and that the client must be at the centre of everything we do. This partnership only strengthens those commitments,” said Thomas Ryan, founder of SONA Wealth Counsel. “Our clients now get access to more like-minded professionals, including specialists in cross-border tax and estate planning, and a firm with the strength to be here for them and the next generation.”

“We founded Sonance to gain more operational control. We have designed and implemented the technology that will allow us to deliver exceptional service to our clients,” said Ryan Peterson, founder of Advantage Financial Services. “Our Sonance partnership gives us the opportunity to leverage best practices of an expanded group across the country while preserving our service model, our client relationships and our approach to managing our clients’ portfolios. This is the future of independent wealth management in Canada.”

Sonance Financial Inc. is a Canadian company. Sonance partner groups are independent advisory firms predominantly located in Canada with distinct strengths and cultures, deeply committed to client-first outcomes, fiduciary duty, holistic financial and tax planning.

Sonance Financial Inc. provides non-registrable services and is not registered as a dealer or adviser under Canadian securities laws.

Portfolio management is offered in Canada through Sonance Wealth Partners Ltd., a portfolio manager registered in Ontario, Alberta, British Columbia, Manitoba, Saskatchewan, and Québec. Portfolio management is offered in the United States and in British Columbia, Alberta, Ontario, New Brunswick, Nova Scotia, and Saskatchewan through Transition Financial Advisors Group, LLC.

Through its growing network of Partner Groups, Sonance gives advisors the autonomy to service their clients and the resources needed to support long-term growth and exceptional client service.

For more information, visit www.sonancewealth.ca.About Trivest Partners Trivest Partners, headquartered in Miami with a presence in Charlotte, Chicago, Los Angeles, New York, and Toronto, is a private investment firm with approximately $6 billion in assets under management that focuses exclusively on the support and growth of founder-led and family-owned businesses across North America, in both control and non-control transactions.

For more information, visit www.trivest.com.

Contacts

Timothy Cuffe

Stillpoint Global Advisors