Hanwha General Insurance (000370.KS) said on the 14th that it has launched PLUS CLOVR, a mobile application that brings together information and services for women during pregnancy, childbirth and child-rearing.
PLUS CLOVR is a women's wellness brand introduced by the insurer, designed to help women find information and services suited to their own circumstances through pregnancy, childbirth and parenting. It was created as part of Hanwha Financial's shared PLUS brand to expand services tailored to women's life stages.
The app offers expert content across a range of fields, including psychology, nutrition, personal finance and career, in addition to pregnancy and childbirth. It also features Body Log, which tracks weight and diet, and a week-by-week checklist that guides users through the information and schedules needed at each stage of pregnancy.
Hanwha General Insurance also plans to provide content on pregnancy, childbirth and parenting through its official YouTube channel, PLUS CLOVR TV. The channel will address common concerns through the accounts of experts and women who have been through the experience.
"We designed this so that women can more easily find the information and support they need through pregnancy, childbirth and child-rearing," an official at Hanwha General Insurance said. "We will continue to create a differentiated customer experience in the women's wellness space."