Eduardo Basagaña, The Most Global Of The Latin Music’s Power Players—And His Next Target: India

Eduardo Basagaña is not your typical Latin music executive.

The Argentine founder and CEO of EB Producciones has spent more than a decade doing what much of the  industry only talks about: going global.

Ana Mena, the Spanish pop star he manages, became the first Latin female artist to headline a major festival in Asia when she took the stage at Tokyo’s A-nation. Then came the names that made the industry look twice: Noa Kirel, Israel’s biggest pop star and a podium finisher at Eurovision 2023; and Nailah Blackman, the Caribbean’s number-one female artist worldwide.

Arguably, no other latin manager is managing a non-latin super stars roster with this kind of global range.

And that range is the point.

Basagaña masters the art of connecting previously uncharted markets.

The Connector

His method is simple to describe—yet so difficult to replicate.

Find two worlds that want each other but have never been properly introduced. Build the bridge between them. Then bring the audience.

He put that philosophy into action in 2021, when his streaming platform +VIVO staged the first exclusive online K-pop concert for Latin America. He followed with bold moves into Japan and Korea. He then move one step more, focusing in Africa.

Now, his sights are set on India.

It is a market that, only a few years ago, barely appeared on the music map. Basagaña is already there. And his ambition is clear: to become one of the key players defining the connection between latin music, the world and India.

India

There is a connection between the Americas and India, that not so many know, and runs much deeper than business.

Trinidad and Tobago is home to one of the largest Indian-descended populations in the new world, with people of Indian heritage making up roughly a third of the country’s population. More importantly, that heritage has profoundly shaped Caribbean culture, more than any other region.

Nailah Blackman’s grandfather, Lord Shorty, pioneered Soca -T&T national genre- by blending calypso with Indian rhythms, creating a sound that would eventually become one of the Caribbean’s defining musical exports.

Nailah’s music carries that history forward.

For Basagaña, inking her was more than adding another major artist to his roster. It was an early proof of concept: the cultural thread connecting the Caribbean and India was already there.

So when Basagaña looks at India, he sees more than a young, digitally fluent population and a rapidly expanding live music market.

He sees a bridge that already exists.

His 2026 roadmap reflects that thinking: strategic alliances with both local and global players, built as long-term infrastructure rather than as a one-off tour.

The Million-Dollar Business

Basagaña’s success in music has translated for him into millions of dollars. But people close to him say the money is a consequence of the vision—not the vision itself.

That distinction matters.

While much of the industry was still debating whether emerging markets were worth entering, or waiting for someone else to prove the opportunity, Basagaña was already carving his entrance.

Years before the headlines arrived.

That is where he sees the real opportunity: not simply entering markets after they become obvious, but positioning himself before they do.

The Latin music power structur

Latin Rules the World

e is crowded with executives who dominate the territories they know best: Latin America to the United States.

Moguls such as Walter Kolm, Pepo Ferradas and Rebeca León have each built formidable positions, with results that speak for themselves.

Basagaña, however, is playing a different game.

He is interested in the spaces where the rules have yet to be written.

This year, he was the only latino at Billboard’s Global Power Players gathering in Tokyo—the first time the event was held in Asia.

It was more than a detail on a guest list. It was a signal of where the center of gravity is moving.

Latin music has conquered much of the U.S. and is exploding across Europe. The next question is what happens when that momentum meets Mumbai.

For Basagaña, India is not simply another market to enter.

It is the next frontier.

And if his track record is any indication, he would rather be conquering they possibly future biggest music maeket in the world many years before everyone else realizes they need one.