What began as an effort to bring a Bangladeshi golfer's story to a wider audience has grown into AMM Nazrul Hosen's ambition to build a Bangladeshi brand for the international golf market. Through publishing, corporate tournaments and commercial partnerships, the GolfHouse founder is developing an enterprise that connects the sport with business, travel and lifestyle.
The journey began with a phone call.
Nazrul was working in public relations when Tushuka Group Chairman Arshad Jamal Dipu approached him about strengthening media support for Siddikur Rahman's international career. The assignment brought Nazrul closer to professional golf and revealed an opportunity: the sport had stories to tell but needed a platform to tell them consistently.
In 2015, he launched TheGolfHouse.
More than a decade later, the magazine has become the foundation of a broader enterprise. Publishing, corporate tournaments, brand partnerships and golf-related experiences now form part of his work as founder and editor of TheGolfHouse and managing director of GolfHouse Holdings Ltd.
His ambition is to turn that Bangladesh-based foundation into brands and services capable of reaching international audiences.
The venture also raises a wider entrepreneurial question: how far can a business grow by understanding and serving a specialist community?
Learning from established entrepreneurs
Nazrul places considerable importance on the business leaders who have guided his development.
He credits bti Holdings Ltd Chairman Arshi Haider with direct mentorship. He also identifies East Coast Group Chairman Azam J Chowdhury, Tushuka Group Chairman Arshad Jamal Dipu and Runner Group Chairman Hafizur Rahman Khan among the senior entrepreneurs whose advice he has received.
For Nazrul, these relationships connect him with an earlier generation of business builders as he develops his own ventures.
Their companies operate across different industries, but the relevance of their guidance extends beyond individual sectors. Growing a company requires decisions about people, partnerships, reputation and the pace of expansion – considerations that matter whether a business manufactures goods, develops property or organises sporting events.
Nazrul sees these relationships as an important part of his journey, alongside his own initiative and willingness to seek advice.
A magazine becomes a meeting point
A specialist publication builds its value through knowledge of its audience. Over time, that understanding can reveal needs extending beyond editorial content.
GolfHouse's development reflects this possibility.
Its tournaments bring together players, executives, entrepreneurs and commercial partners. The publication maintains a connection with the community, while events provide opportunities for people to meet in person.
The Executive Cup is one example. Its 2026 edition at Jolshiri Golf Club attracted 119 golfers from more than 50 organisations, according to an event release published by The Business Standard. Activities involving partners from banking, aviation, hospitality and other sectors accompanied the competition.
Those figures indicate the audience GolfHouse can bring together. For Nazrul, the business opportunity lies in serving that community consistently and creating experiences that participants and partners value enough to support again.
Delivering those experiences requires work that is less visible than the competition itself: planning, coordination, sponsor engagement and attention to participants' needs.
Making room for newcomers
An established golfer and a curious newcomer arrive at an event with different expectations.
GolfHouse's Diplomatic Cup in May made provision for both. Alongside a tournament involving around 76 golfers from diplomatic and corporate communities, the programme included putting contests and driving range sessions for non-golfers.
Such activities provide a practical introduction. Guests can try the game without first learning tournament formats or committing to a full round.
A well-organised competition serves existing players, while an accessible introduction can encourage others to take up the sport.
For Nazrul, broadening participation also matters to the future of the business. Greater interest can create opportunities in media, instruction, equipment, travel and events, provided suitable services develop alongside that demand.
Recognising the people behind the game
GolfHouse added another dimension to its activities with the inaugural GolfHouse Golf Awards in August.
The awards recognised contributions by individuals and institutions, including Siddikur Rahman and organisations supporting the sport across different industries.
The initiative widened the focus beyond competitive results to the people and relationships that sustain golf.
For a business serving a sporting community, that perspective matters. Players, clubs, organisers and commercial partners contribute in different ways, and a lasting platform needs to understand their interests.
An international outlook rooted in Bangladesh
GolfHouse's international ambitions are taking shape through commercial relationships and plans for further development.
An announcement in October outlined a memorandum of understanding with Turkish Airlines covering promotional services and client engagement. The agreement connects the airline with GolfHouse's audience across golf, business and lifestyle.
Nazrul has also outlined plans to develop international golf and travel experiences through Corporate Tour, alongside a proposed Club GolfHouse lifestyle and rewards platform.
His wider interests include junior participation, golf tourism and exchanges with established golf markets. These initiatives are at different stages of development, with further work needed to build an international network.
He intends to introduce more brands and services for international customers while continuing to expand his operations in Bangladesh.
The next stage will require translating that ambition into services people can use and partnerships that deliver lasting value.
Nazrul's journey began with helping a Bangladeshi golfer reach a wider audience. He now wants to build an enterprise that gives more people reasons to engage with golf in Bangladesh – as players, partners, visitors and customers.
For an organiser accustomed to planning the next tournament, the long game now extends well beyond the course.