Benjamin Moore’s Color of the Year 2027 Is the Design Equivalent of Touching Grass

Micro-trends are fun, yet by their very nature, equally fleeting. Making design choices based on the moment—even when it comes to something as technically easy to change as paint—can be a gamble. And as the team behind Benjamin Moore’s Color of the Year 2027 assembled to pinpoint the defining shade of the coming year, the last thing they wanted to do was lean into what wouldn’t last.

Instead, the team decided on a shade that alludes to the idea of stepping away from the mind-numbingly rapid social media trend cycle, and touching grass instead. The Benjamin Moore Color of the Year 2027 is Webster Green, a verdant mid-tone with cozy blue-gray undertones that is an established part of the company’s Historical Collection.

“Webster Green reflects both where design is heading and Benjamin Moore’s longstanding perspective on color,” says Andrea Magno, vice president of brand, color, and integrated marketing at Benjamin Moore. “The shade truly balances tradition with personality.” It carries a certain “timelessness,” she notes, without sacrificing “the feeling of being current.”

How Webster Green fits the moment

The selection of Webster Green as Benjamin Moore’s Color of the Year 2027 comes as a result of the company’s overarching findings during an intensive research process: Consumers want to transcend quick trends for lasting style. As Benjamin Moore’s customers plan a design, they’re using the past to influence their personal surroundings, hoping to turn their homes into a protective, enduring cocoon.

Webster Green joins seven other shades within the brand’s Color Trends 2027 Palette—from Shakespeare Tan and Antique Copper, to the lilac of Wild Aster and the olive Durango—for a collection that feels thoroughly calm. The remaining shades include Townsend Harbour Brown, White Down, and Nelson Blue, all of which are tinged with the comfort of familiarity.

“More than ever, the fast pace quality of the world drives consumers’ need for stability and composure,” says Magno. “Webster Green has a distinctive pedigree, but still feels right for today’s homes, which also describes the Color Trends palette: relevant for today while grounded in timeless design.”

Todd Nickey and Amy Kehoe, the designers behind AD100 firm Nickey Kehoe, agree. “Webster Green is a quiet, yet still dramatic green,” Nickey says. “There is a quality to it that feels reliable.”

If this pair were designing a project using this palette, Kehoe says they’d likely use the darker shades on the walls, like Durango or Webster Green, accompanied by a lighter ceiling—Nelson Blue might work best. “We can also see Shakespeare Tan working well for the casings and the ceiling, with Webster Green on the walls,” Kehoe says. The richness of the palette, according to Kehoe, is perfect for creating a space that will envelop all who enter.