Earlier this month, three data centers in western Russia suddenly went dark due to a “rapid unplanned disassembly,” to use euphemistic engineering parlance. They exploded, in other words. Operated by Yandex, a Russian technology company often compared to Google that offers many similar services — a search engine, online shopping, cloud computing and the like — the centers were heavily damaged in a series of coordinated drone strikes over four days by Ukraine, which saw them as a valuable target in the country’s military campaign against Russian infrastructure.
As Russia’s war against Ukraine slogs on, both sides are increasingly adopting this strategy. While power plants and oil refineries have been hit, data centers and internet facilities are becoming the latest quarry for drone and missile strikes — and not just in Europe. Data centers operated by Amazon in Bahrain and the United Arab Emirates have also been targeted in the ongoing Iran war.
Few Americans have probably heard of Yandex, let alone use its services, and most likely didn’t notice when many of its hosted websites became inaccessible. But after Ukraine’s attacks, many people started to claim that social media was seemingly different. Ukrainian President Volodymyr Zelenskyy was quick to suggest his country had dealt a massive blow to Russia’s online disinformation machine, saying, “It suddenly became a little easier to breathe on many social platforms. There was less hate, less division and fewer provocations.” Several reports seemed to support his claims, citing data from internet monitoring service Cloudflare, that allegedly showed “Russia’s Yandex bot traffic nearly eliminated overnight.”
But the truth is far more complicated, as some experts have noted. Yandex did experience a crash in bot activity, but at least some of that traffic seems to be legitimate. “When Cloudflare data shows a precipitous drop in ‘bot’ traffic, that does not mean ‘automated social media troll accounts’, it means ‘software that makes automated web requests on a large scale,’” Michał ‘Rysiek’ Woźniak, an internet infrastructure expert, told The Guardian. Others noted that they haven’t seen an actual drop in online disinformation. “Our platforms are still monitoring Russian social networks across the world and there is no discernible change in their posting patterns,” said Amil Khan, the chief executive of Valent, a tech startup that tracks disinformation.
None of that has stopped Reddit and other corners of the web from celebrating and memeing the issue. If those celebrations aren’t quite justified, there’s still something to be learned from the ordeal, which digs into the so-called dead internet theory. The basic premise is that almost nothing we see online is human-generated anymore. In his 2025 book “Market-Oriented Disinformation Research,” business academic Carlos Diaz Ruiz, who has studied how disinformation spreads in social media echo chambers, describes what many of us experience online on a daily basis: “an eerie feeling that the Internet is made up of bots talking to bots, following and liking bots, and posting AI-generated content designed for machine consumption, the algorithm, not humans.”
Indeed, bot traffic makes up an increasingly large share of the internet, surpassing human traffic for the first time in history over the summer, according to a June Cloudflare report. No doubt the surge in generative artificial intelligence use is what tipped the scales, but of course, not all bots are created equal. Many have legitimate, beneficial uses, like archiving web data.
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Some people have wedged dead internet theory into a conspiracy theory that Diaz Ruiz divides into “weak” and “strong.” The weak version of the theory is that the internet is now little more than a hall of mirrors used to manipulate the masses into fighting a culture war instead of a class war. “The Internet drama keeps the population occupied and distracted, preventing them from resisting the elites secretly controlling the world,” as Diaz Ruiz says. “The ‘strong’ version of the dead internet conspiracy theory claims that online activity is entirely disconnected from human activity because our society ceased to exist some time ago. In some versions, a catastrophic event occurred in the past, triggering society’s collapse.”
OK, so we’re basically talking the plot of “The Matrix” here. The argument that humanity peaked in 1999 may be compelling, and I won’t argue against it. If reality truly is nothing more than a hallucination, dream or computer screensaver in the brain, why should we waste time disputing it? Proving a negative with such a lack of evidence is fruitless. The point is, some people may be taking dead internet theory a little too far, but that doesn’t change the fact that within the last week people felt like they got a taste of some version of it.
If we lift the hood on some of these conspiracies, we can understand what people are really afraid of. Last December in the journal Computer, Hal Berghel, a computer science professor at the University of Nevada, argued the dead internet is more than a conspiracy and should not be dismissed, writing, “There’s certainly evidence of the distortion of the internet from the original concept as a liberating, self-healing, packetized purveyor of useful and important information: the original commitment to net neutrality is on life support, the goal of a shared public information repository is constantly compromised by paywalls, the content has moved from valuable scholarship to a sub-cerebral landfill, and the users are subjected to a mind-numbing cacophony of digital threats: spam, phish bait, spyware, malware, online bullying, online fraud, extortion, hacking, VoIP 911-swatting, doxing, slander, pretexting, etc.”
In other words, there’s a good reason so many people find dead internet theory attractive. Once a zone of promise and connection, the web has not only rotted and enshittified, it’s turned into a literal warzone. There really are algorithms out there, unleashed by governments actively dropping bombs on one another, that are designed to infect our minds and prejudice our ability to perceive the truth. It’s one of the many ways modern warfare has become invisible, pervasive and endless. No wonder social media is making so many people depressed — it can be a form of assault.
“In tandem with proxy warfare, cyber operations have become a central pillar of modern statecraft. Cyber warfare enables states to conduct aggressive acts; espionage, sabotage, infrastructure disruption without engaging in kinetic violence,” philosophers Oluyemi Opeoluwa Adisa and Kareem Shwan Adham wrote last year in a study published in the International Journal of Scientific Research and Management. “The strategic advantage of cyber warfare lies in its stealth and ambiguity. Because it blurs the line between war and crime, attribution becomes difficult, enabling perpetrators to operate with minimal consequences.”
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How do we even tell how much of the dead internet theory is true? Perhaps through that old tech-support adage: Turn it off and back on again. And no, I don’t mean bombing more data centers, though we’re likely to see more of that, for better or worse. If everything feels fake, maybe we’re better off getting outside and experiencing something real for a minute. Yeah, yeah, we’ve all been told to touch grass so much that such advice is routinely mocked, and anyway, not everyone can easily do that.
But here’s your daily reminder that humans are primates whose still-evolving brains are exponentially outpaced by technological advancement. Being in nature is essential because we are nature. There’s a certain reset available in the presence of trees, birds and clouds. Even more important is connecting with real humans: family, friends, neighbors. Socialization is the essence of the primate brain too. You don’t have to uninstall any apps or delete Facebook, though you could try it too. Off, on again.
And when you are online, which is unavoidable for many of us, try to remember that you are probably interacting with fewer humans than you might think. So don’t take it so seriously. Temper those outrageous emotions, the ones the algorithms have gotten so good at teasing out of us. Maybe instead we can fortify them into weapons to attack the real problems we face, like widening wealth gaps, destruction of the environment and the rise of authoritarianism.
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