
Black Friday

CHARLOTTE WALES
Black Friday is fast approaching, and it is the perfect opportunity to stock up on your favourite formulas or discover new hero buys at far less than the original price tag. You will find skincare, fragrance, haircare, body and make-up all heavily discounted, with very few beauty brands immune from a reduction.
Vogue’s top Black Friday deals at a glance:
CurrentBody LED Red Light Therapy Face Mask: Series 3
Ahead of Christmas, the online shopping market is a beauty playground where you will find some real gems, but only if you know where to look. I have been covering Black Friday for the last nine years. And in that time, I have seen it go from a US offshoot to a chaotic four-day Supermarket Sweep-like experience to a fully-fledged 30-day event. With all these promotions, it is more important than ever to shop smart and curate your purchases. Pay attention to whether this is, in fact, a true deal rather than an inflated ‘before’ price, and whether you really need it. Will it become a staple in your routine or gather dust in a drawer? You want to get value for your outlay, so gifts with purchases are always welcome. Think ahead to the holiday season and maximise the discounts to tick each person off your shopping list.
From high-end luxury labels to lesser-known brands to pharmacy heroes, there is a broad range of products that will be on sale. There are always discounts across tools and devices like hair stylers, LED masks by the likes of Dyson, GHD and CurrentBody, premium skincare from brands including La Mer, Augustinus Bader, Kiehl's and Drunk Elephant and make-up ranging from gift sets to palettes.
These are the most covetable beauty deals, with a focus on formulas that have been approved by the Vogue team. See also our Sephora-focused edit, what the beauty desk loves from Victoria Beckham, the rare sale on Westman Atelier and the Merit must-haves.
In this article:
Top Vogue-approved beauty Black Friday offers:
Dior
Miss Dior Eau De Parfum 50ml
- Fragrance Family: Amber Floral
- Key Notes: Iris, Peony, Apricot, Rose, Peach, Vanilla, Musk, Tonka Bean, Benzoin and Sandalwood
- Why this is a Vogue top pick: With fresh notes of peony and iris blended with creamy musks, vanilla, and a hint of tonka bean, the Miss Dior Eau de Parfum is soft, sensual and the ultimate fan favourite. Finished with a ribbon flourish, it’s also the perfume gift that practically wraps itself – what’s not to love?
Vital Proteins
Collagen Peptides
- Best collagen powder for: skin and anti-ageing
- Type: Powder
- Key ingredients: Bovine collagen peptides – 284g of them – which are easily absorbed by the body.
- What experts say: “Collagen peptides can stimulate the production of hyaluronic acid by dermal fibroblasts, enhancing skin moisture and reducing wrinkle formation. Because it uses collagen peptides, Vital Proteins Collagen is an incredible powerhouse for the skin.”
- Why Vogue loves it: For those frantically googling “which collagen does Jennifer Aniston use?” this is it. Famously endorsed by the Friends alum, the Vital Proteins bumper jar contains more than half a kilo of high-quality type I and III collagen peptides. Plenty here to set you on the path to stronger hair, skin and nails, at a price that almost feels like stealing. The flavourless formula is her ticket to a next-level glow, and she adds it into her morning coffee or smoothie each day. And it really is as easy as that – with a mini scoop that accompanies the tub, it is soluble in both hot and cold liquids, easy to digest and doesn’t taste of anything at all. And if it leads to the skin like Aniston’s… well, add to basket, immediately.
- Vogue-approved review: “I have always been quite sceptical when it comes to beauty supplements – after all, there’s nothing that gives you a glow quite like a healthy diet and decent night’s sleep. However, the data around collagen was compelling, and so earlier this year I finally took the plunge with Vital Proteins’s Collagen Peptides. Coming in a flavourless powder, it’s perfect for adding to my morning coffee, without any gloopiness or weird after-taste. After a few months of use, my skin is definitely smoother and brighter, and a facialist commented on how tight my pores were, which is never a bad thing. Watch this space.” — tested by shopping editor Joy Montgomery.
Chanel
No 5 Eau De Parfum Spray
- Fragrance Family: Floral, Citrus
- Key Notes: Rose, Aldehyde, Jasmine and Vanilla
- Why this is a Vogue top pick: Elegant and timeless, Chanel’s crystal-capped bottle has earned its spot in endless shelfies and among the best women’s fragrances of all time. Reports that the house sells almost 10 million bottles worldwide every year only add to its iconic allure – it’s shown no signs of falling out of fashion since its launch over 100 years ago. A luxurious blend of clean aldehydes and florals, sprinkled with powders like those found in its chic compacts, it’s no wonder generations of women are drawn to this spritz time and time again.
Anastasia Beverly Hills
Brow Freeze Gel
Why it’s a deal we recommend:
Apply a layer of Anastasia Beverly Hills' Brow Freeze Gel and your brows will be locked in place. With extreme hold, it’s the ultimate solution for giving your brow looks lasting power, whether you’re going soft and fluffy or brushed up and bold.
Best Black Friday deals on skincare tools and hair tools
CurrentBody
LED Red Light Therapy Face Mask: Series 3
Why it’s Vogue-approved: CurrentBody has unveiled its Series 3 face mask and has made some major changes from the previous iteration. Most notably, it adds inflammation-calming yellow, pigmentation-minimising green, and blemish-busting blue light alongside the previous collagen-boosting red, NIR, and deep NIR. It also comes with an accompanying app. While I’m not a fan of companion apps, this one is well worth the download. On the platform, channelling Windows’ Paint, you can colour in where you want certain lights to be. For example, if you have a hormonal breakout on the chin, you can ensure that there is blue light there, but not necessarily on the other parts of the face; the same goes for areas of hyperpigmentation. It’s entirely customisable. You could even do every single light all over the face at the same time, and the algorithm will automatically adapt the quantity of light so that you are not overloading the complexion but are maximising efficacy. The brand calls this My Dose technology, and it was created because the skin can only absorb so much light. You can create presets and even share these with friends. If you’re not sure where to start, there are existing clinician-approved presets. The mask has the same silicone design as the Series 2, complete with a chin strap. Where CurrentBody stands out on the market is through its quantity of independent studies. These showed that in eight weeks of usage, there was a reduction in hyperpigmentation, redness and wrinkle volume, as well as an increase in hydration, elasticity and skin brightness.
- Key specs:
- Light Modes: Red (633nm), near infra red (830nm), deep near infra red (1072nm), blue (415nm)
- Mask Type: Flexible
- Device type: Face mask
- Target area: Face
- Treatment Time: 10 minutes
- Best for: Mixing and matching different wavelengths for a personalised treatment
- Wireless: Yes
Nu Face
Mini Starter Kit
Why it’s a deal we recommend:
For lifting, sculpting and firming skin, there’s a legion of TikTokers who swear by Nu Face’s microcurrent toning device. We tried it and can concur: it’s an excellent skincare tool for smoothing lines and a thorough depuff. Including a conductive gel activator and a travel-sized version of the cult tool, this kit comes with all the essentials for a thorough spa facial at home – or wherever you wind up during the holiday season.
Best Black Friday make-up deals
Erborian
CC Crème
- Why it’s Vogue-approved: Erborian’s CC Crème has formed the basis of my make-up bag for as long as I can remember. It was brought to market back in 2007, and its endurance as a cosmetic holy grail is a testament to the quality of the formula.
- The hybrid hero comes in just three shades, but its adaptable pigment means that it has an almost universal smoothing effect on uneven skin tone, imperfections and glides over fine lines without settling. The texture is lightweight, while the inclusion of soothing centella asiatica does wonders for redness and inflammation.
- See also the brand’s CC Red Correct, CC Dull Correct and CC Water, the latter of which adds hyaluronic acid into the mix.
Refy
Brow Sculpt
Why it’s a deal we recommend
The REFY Brow Sculpt is a holy grail tool – and that is down to its versatility. The applicator is coated with a wax-gel strong-hold formula that is waterproof, while on the other is a double-sided brush that allows you to get creative with your brows to shape, style and laminate should you wish.
Black Friday skincare deals
Vida Glow
Vida Glow Pro Collagen+
- Why it’s Vogue-approved: There are plenty of reasons why your nails may be in poor health, so to improve their strength, condition and health, you need a similarly layered formula. We like this formula that uses a host of quality ingredients like hyaluronic acid to reinstate hydration and marine collagen tripeptides to encourage keratin formation. The advanced supplement has visible benefits for the skin, too. It has been independently, scientifically studied, and almost all participants saw smoother skin in three weeks and more skin elasticity in eight weeks.
- Format: Powder
- Key ingredients: marine collagen tripeptides, sodium hyaluronate
- Dosage: Tripeptides 2500mg, sodium hyaluronate 120mg
Absolute Collagen
Marine Liquid Collagen Drink
- Best collagen for: a ready-to-drink option
- Type: This formula comes as a ready-made drink in 10ml sachets.
- Key ingredients: 8000mg of hydrolysed marine collagen as well as vitamin C.
- Why Vogue loves it: Inside each one of Absolute Collagen’s travel-friendly sachets, you’ll find 8000mg of marine collagen, alongside vitamin C. They work synergistically to boost the skin’s natural collagen production and boost radiance. Free from lactose, gluten and dairy. When it comes to taking supplements of any kind, consistency will get you the best results. Absolute Collagen makes this easier with its faff-free lemon shots, which are premixed, portable and perfect for getting your collagen fix wherever you are.
Medik8
Crystal Retinal 1
Why it’s a deal we recommend:
Should you be yet to get acquainted with Medik8’s cult line of cosmeceutical skincare, Crystal Retinal 1 is a great place to start. The retinal in its formula requires fewer conversion steps than traditional retinol to become retinoic acid, which means it works faster to smooth wrinkles, improve acne and rejuvenate your skin. I have notoriously temperamental skin, but this retinol serum is one of few I’ve been able to tolerate well without sensitivity.
111Skin
Rose Gold Brightening Facial Treatment Mask 5 x 30ml
Why it’s a deal we recommend:
111Skin’s luxurious line of sheet masks needs no introduction. A favourite among Vogue editors, this particular set of face masks are infused with colloidal gold particles which instantly enhance skin’s luminosity and provide powerful antioxidant protection. “These masks are an essential step in my skin prep routine before big events. They don’t just deliver an unparalleled glow – they also plump and smooth the face in a way that makes any make-up you follow them with look absolutely seamless. Cult Beauty’s deal is the best price for a box of five that I’ve seen to date – I’ll be stocking up.” – Tracy Achonwa, beauty shopping writer
Elemis
Pro Collagen Rose Cleansing Balm
- Why it’s Vogue-approved: This classic cleanser is definitely best for those with a drier skin type than mine, but it’s a cleansing balm I can appreciate all the same. Whipped with indulgently fragrant essential oils, it makes a spa moment every morning – the floral notes envelop the senses, which is worth noting if you’re picky about scent. With a shea butter base and hydrolysed collagen, it’s super conditioning on skin and feels as though it’s locked in moisture before you put the rest of your skincare on.
- Sizes: 20g, 50g, 100g
Kiehl’s
Ultra Facial Cream
Rich in squalane and urea, this moisturiser is the ultimate shield for winter-worn skin. It sinks in quickly, replenishing moisture without grease, but its main draw is Antarticine – a glycoprotein from microorganisms adapted to glacial habitats, which protects the skin from extreme weather conditions.
Haruharu Wonder
Black Rice Hyaluronic Toner
- Key ingredients: black rice extracts, hyaluronic acid, and glycerin
- Why we recommend it: The toner that you’ve been seeing all over your TikTok feed? Well, that’s the viral Black Rice Hyaluronic Toner in its instantly recognisable ombre black packaging. This product is not only dubbed one of the best in the Haruharu Wonder range but one of the best Korean skincare formulas to land on UK soil and that is largely due to its immensely hydrating properties. Fermented Korean-produced black rice extracts are set alongside hyaluronic acid for an effective double act of nourishment. Sensitive skin types will be pleased to hear that there are no essential oils in the ingredient line-up.
- How to use: Use after cleansing to maximise the absorption of the formulas to follow. Wet a cotton pad and coat the complexion in the fresh essence.
- Size: 150ml
Murad
Retinol Youth Renewal Serum 30ml
Murad's Retinol Youth Serum is clinically proven to reduce lines and wrinkles in just two weeks. It's a blend of three types of retinol – a fast-acting retinoid, delayed-release retinol and a retinol booster – which deliver quick results without being harsh on the skin. In fact, it's so gentle you can use it on the daily – and it includes a dose of hyaluronic acid for some extra hydration, too.
Black Friday fragrance deals
TOM FORD
Black Orchid 50ml
- Key ingredients: Black truffle, bergamot, black orchid, black plum, patchouli, noir gourmand accord
- Why I recommend: In its elegantly fluted and instantly recognisable glass bottle, Black Orchid has remained one of the most popular fragrances in the Tom Ford collection since its inception in 2006. The addictive aroma has a heady blend of lotus, orchid, spices, jasmine and fruit notes, while the base is sensual, warm and woody.
Maison Margiela
Replica Never Ending Summer Eau de Toilette 100ml
Maison Margiela
Replica Jazz Club Eau De Toilette 100ml
Woody, elegant and smoky, this is a grown-up wintry fragrance that’s supercharged with mystique – and, considering the quality, it's a very reasonable price point.
Chanel
Coco Mademoiselle Eau de Parfum 100ml
- Why we love it: If No. 5 was Mademoiselle Coco’s interpretation of modern femininity, then Coco Mademoiselle is an ode to the icon herself. Fresh, bold, and mischievous, this is a scent that will stop you in your tracks and leave you wanting more. My personal favourite of the bunch, this eau de parfum leads with a vibrant orange burst, balanced by a jasmine accord, May rose, patchouli, and vetiver. It’s rich, but not in an overpowering way, making it excellent for warm nights or a daytime adventure.
- Variations: Following the eau de parfum launch in 2001, Polge developed the eau de toilette just a year later, relying on grapefruit instead for citrus notes. This collection also features a parfum, eau de parfum intense, and l’eau privée.
- Notes: Rose, jasmine, orange, patchouli, vetiver
Best Black Friday beauty gifts and gift sets deals
WHOOP
Life MG
Why it’s Vogue-approved: I wear my WHOOP wristband 24/7. It gives in-depth analysis about your sleep performance, fitness stats and reminds you when you need to rest. Using all the above information, the MG iteration will then inform you of your WHOOP Age – your biological age, rather than your chronological age. This advanced wristband can now take your blood pressure and an ECG too.
Gisou
Honey Gloss On The Go
With Gisou's Honey Gloss On The Go, you get three of the brands travel-size best sellers – a hair oil and perfume and a lip gloss. No matter where you are, you'll be glowing.
Best Black Friday haircare deals
Color Wow
Dream Coat Supernatural Anti Humidity Spray
Get caught in a downpour after you’ve styled your hair using Color Wow’s Dream Coat, and your tresses may look wet, but they’ll be totally frizz-free. We know this because we’ve tried it and witnessed the uncanny phenomenon for ourselves. A must-try product for good hair days, every day.
Olaplex
No.4C Bond Maintenance Clarifying Shampoo
- Why it’s Vogue-approved: No matter your hair type – dry, coloured, wavy, curly, straight – you can maximise the clarifying benefits of Olaplex’s dedicated shampoo. Combating product build-up, excess oil and the residue from hard water, it is designed to slot into your routine once a week to restore the strands to their lustrous glory. It is safe to use on dyed hair too in order to revive a salon dye. There are no sulfates, silicones or parabens in the formula.
- Key ingredients: Broad-Spectrum Clarifying System
- Best for: Hard water buildup
- Size: 250ml
FAQs
When is Black Friday?
For 2026, Black Friday is on Friday, 27 November. This sounds the klaxon for the beginning of the four-day shopping event that culminates on Cyber Monday on 30 November. That being said, I have noticed in recent years that the sale begins earlier and earlier. Retailers like Boots did a whole month of discounts in the last few years and we expect that this year is no different.
When do the Black Friday beauty deals start?
As I mentioned above, Black Friday is no longer confined simply to the last weekend in November. The US-import now is celebrated for 30 whole days, and so the kickoff was 1 November, rather than simply the day after Thanksgiving as was once the tradition.
How to find the best Black Friday beauty deals
There is no brand immune from the Cyber Week sales, which means that finding the best beauty deals can feel like an overwhelming task. I am an expert in searching out the worthwhile deals, but I have also called on the expertise of Vogue’s beauty and shopping teams to find out what they will be adding to basket.
What are the best Black Friday beauty brands to watch?
I am looking out for discounts at Glossier, Charlotte Tilbury and GHD for some of my favourite hair and make-up that I would otherwise purchase at full price. Retailers like Sephora and LookFantastic are a great place to start, too.
Shopping editor Joy Montgomery has found looking out for high-ticket beauty brands to be the ultimate sales hack. “When it comes to shopping the Cyber Monday beauty sales, I always find that searching by brand is the best way to go,” she recommends. “There are certain names that can be expensive at full price that I always keep an eye out for in the sales: I’m thinking SkinCeuticals, Medik8 and Sunday Riley.”
