Diani rides TikTok wave to woo South African tourists

For years, Kenya was little more than a stopover for South Africans heading to Zanzibar. Now, thanks largely to social media, Diani is beginning to attract travellers who want something different from the island’s coast.

Tsakane Balonyi-TK, a Johannesburg-based travel agent with more than 15 years’ experience, says South African holidaymakers have traditionally favoured four destinations: Phuket in Thailand, Bali in Indonesia, Dubai and Zanzibar. Kenya has never featured on the radar.