DAEJEON — Everyday activities such as walking, daily check-ins, public transit use and visits to public facilities will now earn Boram Mileage points through the Ontong Daejeon platform.
The city of Daejeon said it has revised the operating rules for Boram Mileage, a key service of Ontong Daejeon, to encourage wider use, with the changes taking effect on the 19th. Boram Mileage points can be converted into Ontong Cash, which is accepted at merchants participating in the Ontong Daejeon program.
The city said it revised the rules to turn public interest in the program into actual participation and to make it easier to use. The changes raise the cap on participants, simplify the sign-up process, lower the thresholds for earning points and add more activities tied to daily life and civic participation.
As of Oct. 14, 95,765 people had applied against a recruitment target of 100,000. The city will ease the cap to allow more residents to join beyond that target, and it has redesigned the user interface so that participants can select activities directly from the Boram Mileage screen.
The city is also lowering the thresholds for earning points. For walking, points were previously awarded only upon reaching 8,000 steps. Under the new system, participants receive 100 points at 4,000 steps and another 100 points at 8,000 steps. Daily check-ins earn 40 points a day, with an additional 200 points for five consecutive days. Public transit use and visits to public facilities will continue to earn 50 points per instance.
The city also plans to expand the range of eligible activities to include policy surveys, festivals and events, blood donation and civic campaigns, and to run special bonus-point events and challenge-style programs so that residents can accumulate points through both daily routines and civic engagement.
The city said it will continue to monitor monthly participation and budget execution rates, and will analyze the program's performance after the pilot ends to set its direction for 2027 and identify further improvements.
"We will reflect residents' views to improve convenience and work to ensure that civic participation leads to a stronger local economy through Ontong Daejeon," said Moon In-hwan, director general of the city's Bureau of Public Livelihood and Economy.