Britania’s TopUp tomato sauce won Platinum in the tomato sauce and paste category, earning recognition at the 2026 East Africa Brand Quality Awards in Kampala.
Britania Allied Industries Limited’s TopUp tomato sauce has won Platinum in the tomato sauce and paste category at the 2026 East Africa Brand Quality Awards, adding to the company’s recognition at the regional ceremony.
The award was presented on October 16, 2026, at Hotel Africana and Convention Centre in Kampala, under the category “Most Preferred Tomato Sauce and Paste in East Africa.”
The recognition marks a milestone for TopUp and the teams responsible for producing and distributing the brand, which is positioned around everyday meals and snacks.
From chips and quick snacks to family meals, tomato sauce is a familiar accompaniment to a range of foods. TopUp aims to become a regular choice for consumers seeking to add flavour to their meals.
“We want people to think of TopUp whenever a meal needs that extra touch of flavour. Our role is to make the food they already love even more enjoyable, with a product that feels at home on their table. This Platinum award gives us a proud moment to celebrate and fresh motivation to keep earning their choice,” said Victor Akatwijuka, Marketing Manager at Britania Allied Industries Limited.
The brand offers different pack sizes for household and commercial use. Its 400g and 700g packs cater to household needs, while the 2kg and 5kg formats serve restaurants, caterers and other kitchens preparing food in larger quantities.
Britania said the award reinforces its responsibility to maintain product quality and consistency across its portfolio.
“Consumers experience our standards through the products they buy and use every day. Our responsibility is to deliver quality consistently, every time they choose us. We are proud of TopUp’s Platinum recognition and grateful to the people across our business and trade network whose work brings the brand to consumers,” said Ali Ebraik, CEO of Britania Allied Industries Limited.
TopUp’s Platinum award was part of five honours received by Britania at the ceremony. The company’s other recognised brands included YoJus and SunSip, which received Platinum awards in their respective categories, Splash, which earned Gold, and Britania Biscuits, which received Silver.
The awards recognised products across Britania’s beverages, sauces and biscuits portfolio.
For TopUp, the focus remains on delivering a consistent product experience and building consumer confidence with every purchase.