Victoria’s Secret Is Bringing Back Its Iconic Million-Dollar Fantasy Bra After 8 Years—Here’s What We Know About Its Return

The Fantasy Bra is officially back, baby! And no, you’re not dreaming. As the 2026 Victoria’s Secret Fashion Show approaches, the famous lingerie brand announced the iconic comeback of the million-dollar bra with a behind-the-scenes social media post on October 15.

Of course, VS also unveiled the first look at the new bra before it makes its live runway debut at the show on October 18. It’s a pretty big deal, since the Fantasy Bra hasn’t been featured at the VSFS in eight years. That being said, now seems like a pretty good time to take a peek at the 2026 Fantasy Bra and study up on its history herstory.

The brand gave fans a glimpse at the latest Fantasy Bra, created in collaboration with jewelry brand Jacob & Co., in a behind-the-scenes video announcing its big return to the Victoria’s Secret Fashion Show.

The bra will feature a first-of-its-kind Angel-cut diamond with stones “hanging all the way around.”

The official price of the 2026 Fantasy Bra hasn’t been disclosed yet, but the jewelry designer at Jacob & Co. admitted, “I wanna make this most expensive bra ever made,” before revealing that the center diamond alone is worth $22 million.

In 2000, Gisele Bündchen wore the $15 million Red Hot Fantasy Bra, making it the most expensive one in the brand’s history (for now, anyway). It was only featured in the catalog at the time, since the Fantasy Bra runway tradition started in 2001. The more you know!