Bollywood megastar Shah Rukh Khan is showcasing a new music and culture festival, UNIFYD to Abu Dhabi in March 2027
The man who brings pure magic to every movie he stars in, the king of Bollywood, Shah Rukh Khan, is bringing a huge one-day music festival – UNIFYD to Abu Dhabi in March 2027. The festival will bring together three of India’s biggest musical voices, including Arijit Singh, Karan Aujla and Sonu Nigam.
The music festival will make its debut in Abu Dhabi at Etihad Live on Yas Island on March 20, 2027.
If you don’t need any more convincing, you can grab your tickets on October 20, 2026. They go on sale at 10.30am on the District app.
However, if you are an ENBD cardholder, you’re in for a special treat, as you will get early access to tickets at 9.30am a day earlier on October 19, 2026. Tickets for this will be live from 9.30am for 24 hours until the following day.
So, set your alarms and head here to book.
Now for the big question…
Will Shah Rukh Khan be in Abu Dhabi?
Yes! The Bollywood superstar, also the festival’s curator, will be there during the festival.
If you have even the slightest interest in Bollywood magic, you definitely would have heard of Shah Rukh Khan. He’s been gaining fans ever since starting his acting career 38 years ago, so he knows exactly what he’s doing. He founded UNIFYD on one very simple belief: India’s artists belong on the world’s biggest stages.
What we know so far about UNIFYD in Abu Dhabi
On the day of the festival, you can expect the same vibes as any other large-scale production. It will unfold across multiple stages, offering an experience rooted in Indian music and culture.
You will get to see performances by Arijit Singh – one of India’s most celebrated voices and a two-time National Film Award winner. Yes, that Arijit Singh – the one who collaborated on the cross-cultural song Sapphire with Ed Sheeran. Sheeran himself said he was ‘proper spellbound by his voice’ and that Arijit is ‘one of the most talented humans’ he’s ever met. Singh even collabed with Martin Garrix, producing Angels For Each Other – another song we can have on repeat. Have a listen above.
Global Punjabi music phenomenon Karan Aujla will also perform at the festival. His music has reached audiences across continents, with some of his hits including Tauba Tauba, For A Reason, and many more.
Another big name on the performer’s list is Sonu Nigam – another legendary singer. He performed just this in Abu Dhabi in August, but he will return to show off his vocals at the festival. Some of his biggest hits include Kal Ho Naa Ho, Bole Chudiyan, Shukran Allah, and more.
And we can expect around 15 or so more artists coming together to perform across the multiple stages.
Speaking about UNIFYD, Shah Rukh Khan stated, “I’ve spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power. UNIFYD, produced by D’YAVOL Live along with District, will unite India’s most incredible artists on a shared stage for the first time. The festival promises to be a true spectacle in terms of its scale, energy, and grandeur.”
Bunty Singh, co-founder of D’YAVOL Live stated, “Indian music is already global. UNIFYD gives that cultural force a festival platform that matches its scale, ambition and influence. Bringing together artists of this stature on the same day, in a lineup that has never existed before, is what makes the first edition so special. The production, setting and overall experience have been built to match the scale of that moment.”
Plans for UNIFYD go beyond Abu Dhabi, with an ambitious goal to expand into new cities around the world.
More information on UNIFYD will be released soon, and we will keep you up to speed on major updates.
Images: Getty Images and Arijit Singh Instagram
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