Madrid, October 15, 2026 — Gersh has completed the global rebrand of You First, bringing the international sports and marketing business under the Gersh name following its acquisition in December 2024. The rebrand extends the Gersh name to You First’s Brands divisions and the teams working across brands, live events, data solutions, rights holders, and content platforms. They join the company’s football and basketball representation businesses, which made the transition in June.
With this final phase complete, Gersh has brought together its international sports representation, brand partnerships, marketing and content capabilities under one established global brand, further strengthening the agency’s ability to serve clients across entertainment, sports and media.
Gersh represents talent across entertainment and sports, with an international sports roster that includes footballers Alexia Putellas, Trent Alexander-Arnold and Luis de la Fuente, and basketball players Jarrett Allen, Edy Tavares and Jeremy Sochan. The agency also works with leading brands and sports organizations, including Continental, Lay’s, Lacoste, EuroLeague and Samsung.
“The acquisition of You First was an important step in expanding Gersh’s international presence and building our capabilities in sports,” said Leslie Siebert, President of Gersh, and Steve Gersh, Managing Partner and Head of Sports at Gersh. “Bringing our teams together under the Gersh name is a key milestone in that strategy. We are now operating as one global organization, bringing the collective expertise, relationships and resources of our teams to bear in support of our clients across sports, entertainment and beyond.”
“The value of this integration lies in what our teams can do together for clients,” said Juan Aísa, President of Gersh International. “We’re building on the relationships and expertise developed at You First, while drawing on Gersh’s reach and resources. Bringing our businesses together under one name allows us to work more closely across markets and disciplines, creating new opportunities for the talent, brands and partners we represent.”