CJ ONSTYLE said on the 20th that it has completely overhauled its corporate website to showcase the competitiveness of businesses such as its video-based content commerce platform.
The revamp focuses on conveying CJ ONSTYLE's main businesses and strengths intuitively through video and motion content. The landing page features a video showing customers in Korea and abroad using the CJ ONSTYLE mobile app.
Key activities and content are organized into four areas: channels, intellectual property universe, merchandising portfolio and global operations. The site introduces the company's channel reach spanning television, mobile, social network services and over-the-top platforms, along with content intellectual property built around celebrities, creators and fandoms, a differentiated product portfolio and the direction of its global business expansion.
The company also added a newsroom section for corporate news and insights, as well as a careers section covering corporate culture and recruitment information. The careers section introduces how employees work and the organizational culture through job-specific interviews and corporate culture content.
CJ ONSTYLE said it drew on its internalized in-house platform development capabilities for the website overhaul. The company raised the quality of the project through internal collaboration across the entire process, including planning, design, content, development and generative engine optimization (GEO). GEO refers to technologies and techniques that help information surface well in generative artificial intelligence searches.
"We will continue to actively communicate our business competitiveness and growth vision through the corporate website and strengthen communication both internally and externally," a CJ ONSTYLE official said.