APR (278470.KS) said on the 14th that Medicube, its flagship beauty brand, posted its highest single-day sales across all Amazon promotions to date during the e-commerce giant's Prime Big Deal Days, held on the 6th and 7th. Prime Big Deal Days is a large-scale discount event that Amazon runs for Prime members each October, simultaneously across the countries where it operates.
In the U.S., sales rose about 85% from the same event a year earlier. The brand also took part for the first time in Europe — in the U.K., Germany, Spain, Italy and France — where it logged its highest sales of any promotion so far. During the event, Medicube ranked No. 1 in overall Amazon search terms in four countries: the U.S., the U.K., Italy and Spain.
The number of products reaching bestseller rankings also increased. In Europe, an average of more than 16 items per country entered the top 100 bestsellers in the beauty category, more than double the average of seven recorded during Amazon's Prime Day promotion in June. In the U.S., 13 Medicube products made the top 100. Among the strongest sellers were the Zero Pore Pad, the PDRN Pink Peptide Ampoule, the PDRN Pink Collagen Gel Mask and the Collagen Gel Cream, while newer items such as the PDRN Pink Collagen Volume Multi Balm and the EGF NAD Firming Gel Mask also entered the bestseller rankings. Sales of beauty devices likewise grew from the previous year's event, the company said.
APR said it plans to step up its push into the fourth-quarter global shopping season, including Black Friday and Christmas, through new product launches and discount events. "The results of this promotion are significant in that they confirmed strong popularity and demand for Medicube not only in the U.S. but also in Europe ahead of the year-end," a company official said. "We will respond actively to global consumer demand during the coming year-end shopping season with differentiated products and promotions."