- A South African content creator shared a TikTok tip about a Steve Madden outlet store hidden inside Woodmead Value Mart
- The store was running an extra 25% discount on already-reduced items at the store location in Johannesburg
- Viewers flooded the comments with questions about boots, stock availability and whether the deal was still running
A South African content creator known for deal-spotting has sent shoppers into a frenzy. TikToker @bbfyndz posted a first-person shopping video on 21 October revealing a Steve Madden outlet store tucked inside Woodmead Value Mart in Johannesburg.

Source: TikTok
The clip showed price tags, sale signage and racks of shoes and bags, all filmed in the upbeat, fast-paced style that has made deal-sharing content a staple of South African social media. The creator pointed out that on the day she visited, customers could get an extra 25% off items that were already on sale. To put that into perspective, she used a R700 shoe as an example, explaining that the additional discount would bring the price down even further.
The store stocked a range of Steve Madden shoes and bags at reduced prices. While the creator @bbfyndz was upfront that she could not confirm whether the extra 25% promotion was still running, she encouraged viewers to head in and check for themselves. She said:
"If you've been wanting that Steve Madden bag or that Steve Madden shoe, this is your time to go get it."
The store is located at Woodmead Value Mart, a shopping destination in Sandton known for its factory and outlet shops. Watch the video that has shoppers rushing to Woodmead:
Mzansi reacts to Steve Madden shopping find
The comments section quickly filled up with people eager to know more, and a few who were clearly not happy about the location:
@ingancomanzi wrote:
"Why always Joburg 😩"
@Dolce Vita🍯🥀 wrote:
"Thank you."
@mkhonzambali_ joked:
"Okay friend, I've seen it. Delete this."
Other Briefly News stories about retail savings
- TikToker @sine_themba1 posted a day-in-the-life vlog featuring an unexpected find at Woolworths: a major clearance sale with prices as low as R20 to R25.
- Self-proclaimed "professional shopaholic" @khabii_ shared a viral video highlighting a budget-friendly shop inside Times Square International Mall in Johannesburg.
- TikToker @daiyabrahams posted a viral walkthrough of Chata Wholesale on Computer Road in Milnerton, Cape Town, exposing a hidden goldmine of electronics, car audio gear, and household goods.
Source: Briefly News
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