Pelé’s legacy gains a new chapter in the history of Santos Futebol Clube. In a partnership celebrating the career of the greatest player of all time, Santos, Umbro and Pelé Brand present a limited edition of the club’s official jerseys, marking the first product made available to the public through the collaboration between the three brands. The launch also marks the beginning of a series of joint initiatives to be announced in the future, keeping the connection between the King of Football, Santos FC and new generations of fans alive.
The collection turns a tribute that had already appeared on the pitch earlier this year into a collector’s item. On that occasion, Santos FC took to the field in a special version of its kit, replacing the traditional Umbro logo with the iconic silhouette of Pelé celebrating a goal. However, the jersey was worn exclusively by the players and was never offered for sale. Now, for the first time, fans will have the opportunity to purchase an official edition of this tribute.
Named “The Name Beyond Time,” the collection will be released in two versions: the traditional white home jersey and the black-and-white striped away jersey. Only 1,091 units of each model will be produced, for a total of 2,182 jerseys. The quantity refers to Pelé’s 1,091 goals recognized in the historical tally that inspires the collection, making the number a central element of the tribute.
On the jerseys, the King’s silhouette takes the place traditionally reserved for the Umbro logo on the front, while the supplier’s logo will appear on the sleeves. The white version features the Pelé Brand logo in black, while the striped version bears the symbol in gold. Both jerseys retain the Santos FC crest and incorporate special finishes, gold details and graphic elements that reinforce the edition’s commemorative character.
The tribute also extends to the backs of the jerseys, which feature the historic number 10, immortalized by Pelé, with a special finish. Numbered themed labels and authenticity features complete the jerseys, designed to represent not just a sporting achievement, but a career that transcended generations and borders.
“Pelé is an inseparable part of Santos Futebol Clube’s history, and preserving that legacy also means finding new ways to keep it alive in our fans’ memories. This collection represents much more than the launch of a kit. It is an opportunity to turn a tribute to an athlete who moved people on the pitch into something Santos fans will treasure forever. And this is just the first step in a partnership that still has many chapters ahead,” says Marcelo Teixeira, president of Santos FC.
The purchasing experience has also been designed to reflect the exclusivity of the launch. Each jersey will come with a custom box in white, black and gold, featuring Pelé’s silhouette and the inscription “The Name Beyond Time.” Created especially for the collection, the packaging includes references to the King’s legacy and brings together the identities of Santos FC, Umbro and Pelé, becoming part of the collector’s experience.
“Taking part in a project that brings together Santos’ history and Pelé’s greatness is a source of immense pride for Umbro. We sought to honor the symbols that made this journey so special, working on every detail to deliver a piece worthy of its significance. This collection combines football, memory and authenticity, and opens a new chapter in this collaboration,” says Eduardo Dal Pogetto, Umbro’s director in Brazil.
“Pelé built a unique legacy that goes beyond football and belongs to the history of world sport. Our commitment at Pelé Brand is to ensure that this legacy stays alive, not only in memory, but also in the present and the future. To do that, we need to create initiatives that keep his story relevant and close to new generations. This partnership with Umbro and Santos FC represents exactly that: major brands coming together around a story that deserves to be celebrated and carried forward. Pelé is eternal, and our role is to work to ensure his legacy continues to inspire new generations,” says Neymar da Silva Santos, representative of Pelé Brand.
Exclusive pre-sale and launch schedule
The collection will be available for pre-order starting this Tuesday, October 13, exclusively through Santos Store Online, operated by Netshoes. Each jersey will sell for R$ 1,091.00, a reference to the historic goal tally that inspires the edition.
Sales will open in stages according to the tiers of Santos FC’s membership program, giving members priority and gradually expanding access throughout the day.
Here is how jersey sales will work:
• From 12 p.m. to 2 p.m.: exclusive access for Black members.
• From 2 p.m. to 4 p.m.: access for Black and Gold members.
• From 4 p.m. to 6 p.m.: access for Black, Gold and Silver members.
• From 6 p.m.: open to the general public, subject to stock availability.
Access will be cumulative. Members in tiers included in the earlier stages will therefore remain eligible to make purchases during subsequent periods.
To ensure wider distribution of the limited edition, purchases will be limited to two jerseys per CPF (Brazilian taxpayer ID), with one white jersey and one striped jersey allowed. It will not be possible to buy two units of the same version.
Purchases will be made through a dedicated page on the Santos Store, which will identify each fan’s eligibility and direct them to the corresponding stage. Interested fans who do not yet belong to the eligible tiers can check the terms for joining or upgrading their membership plan. In the event of a tier change, access may take a few minutes to become available due to integration between the systems.
More than a limited edition, “The Name Beyond Time” opens a new phase in the collaboration between Santos FC, Umbro and Pelé Brand. A partnership that takes the King’s memory as its starting point, but looks to the future with a commitment to continuing to celebrate, through new initiatives, a story that remains alive both on and off the pitch.
About Umbro
Founded in 1924, Umbro is the authentic football brand, having been dedicated to the sport for more than 102 years. Born in Manchester, England, Umbro’s products are worn on and off the pitch in more than 100 countries around the world. Today, the company combines its heritage in sports tailoring with a modern vision of football to create clothing, footwear and accessories that blend performance and style.
About Pelé Brand
Pelé Brand is the brand responsible for preserving, protecting and expanding the legacy of Pelé worldwide, one of the greatest icons in the history of sport and global culture. Managed by NR Sports, the brand operates around three strategic pillars: performance, culture and legacy, developing partnerships, licensing agreements, content, intellectual properties and experiences that connect the story of the King of Football with new generations. With a long-term vision and an international reach, Pelé Brand seeks to expand Pelé’s presence and cultural relevance, celebrating the man who transformed football into a universal language.
(Photos: Reinaldo Campos/Santos FC)
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