Omoda, Jaecoo expand European footprint as global sales hit 73,421 units

Omoda and Jaecoo, the automotive brands owned by China’s Chery group, recorded a 123 percent year-on-year increase in global sales in September 2026, as growing registrations in key European markets strengthened their presence in the region.

The brands sold 73,421 vehicles globally during the month, taking cumulative sales for January to September to 587,846 units, according to company figures.

The United Kingdom accounted for a significant share of their European performance, with combined registrations rising to 22,296 vehicles in September, up 106 percent from a year earlier. The brands reported a 6.37 percent market share in the country.

The Jaecoo 7 contributed 10,813 registrations in the UK during the month, making it the country’s best-selling new-car model, according to the company’s figures. Its registrations reached 39,473 units in the first nine months of the year.

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The UK expansion also includes plans for a research and development centre at UTAC Millbrook in Bedfordshire, where the company intends to focus on vehicle engineering, including chassis tuning and advanced driver-assistance systems.

Elsewhere in Europe, registrations in Spain increased 91.5 per cent year-on-year to 4,010 vehicles in September, lifting the brands’ combined market share to 4.3 percent. Electrified vehicles accounted for 98 percent of their Spanish sales.

Italy recorded 4,678 registrations during the month, equivalent to a 3.31 percent market share. Cumulative registrations in the country rose 256.23 percent year-on-year to 32,945 units between January and September.

In France, combined registrations reached 3,003 vehicles in September, with Jaecoo accounting for 2,589 units, around six months after its market entry.

The European gains coincided with rising demand for new-energy vehicles across the brands’ global operations. Sales of these vehicles reached 53,957 units in September, up 184 per cent year-on-year and accounting for approximately 73.5 percent of total monthly sales.

The figures point to the growing importance of electrified models in the company’s expansion strategy, although sustained growth will depend on whether the brands can maintain demand, compete on pricing and build a stronger position against established manufacturers in Europe’s increasingly competitive automotive market.