Fast-moving consumer goods (FMCG) company Rafimex Ghana Limited has partnered with Chef Abby’s Big Street Feast, distributing free beverages to participants as part of activities to mark World Food Day.
The company, which distributes Lucozade, Ahmad Tea and Pure Heaven drinks in Ghana, joined the street food celebration to engage with participants and enhance their experience.
As part of the partnership, Rafimex offered free beverages from its portfolio to attendees, providing refreshments throughout the event.
The activation also provided an opportunity for the brands to connect directly with consumers in a vibrant setting while increasing product visibility and consumer engagement.
In an interview, Head of Corporate at Rafimex Ghana Limited, Abigail Ofosu Antwi, said the company considered it necessary to support the cause and contribute positively to the growth of society.
“We are giving away over 20,000 bottles of Lucozade, Ahmad Tea and Pure Heaven Juice. We believe in Corporate Social Responsibility, and Ghana is a place where we have grown. Giving back to society is one thing that is very meaningful,” she said.
Brand Manager for Ahmad Tea, Richard Akoto Bamfo, said the gesture formed part of the company’s commitment to making a positive impact on society and building a strong relationship with the public.
Through its partnership with the Big Street Feast, Rafimex Ghana Limited highlighted the role of experiential marketing in helping fast-moving consumer goods brands build stronger connections with consumers.