FROM the market woman who relies on Telecel Cash to run her business to the startup founder who uses Telecel Business to connect with customers, and the frontline engineer, retail worker or call centre agent who resolves issues, every connection matters.
Telecel Ghana is putting that belief into action this October with the launch of its annual CARE Month, a month-long celebration dedicated to appreciating customers and empowering employees who serve them.
Held to coincide with Global Customer Service Week, this year’s celebration is anchored on the global theme, “The Extra Mile”, and Telecel Ghana’s sub-theme, “CARE That Counts”.
The General Manager of Customer Operations, Ms Mercy Dawn Akude, said CARE Month was more than a commemoration, describing it as a commitment to translating appreciation into tangible action and everyday service into measurable benefits for customers, employees and communities.
At the heart of the celebration is the customer.
Throughout October, Telecel Ghana will show its appreciation through customer visits, surprises and rewards at retail shops, loyalty redemption campaigns and dedicated service engagements for both consumer and enterprise customers.
The celebration has already begun with the marking of the International Week of the Deaf through the Super Care initiative, reinforcing the company’s commitment to inclusive and accessible services for all customers, regardless of ability.
Telecel Ghana also believes that exceptional customer experience begins with employees who feel valued and supported.
To equip its staff to go the extra mile, CARE Month will feature intensive customer experience training, frontline engagements with leadership, peer-to-peer recognition programmes, mental health and wellness sessions, and team-building activities to strengthen collaboration across the business.
The company is also extending its community support through the Telecel Ghana Foundation, with two major initiatives planned for the Volta Region.
They include a practical science, technology, engineering and mathematics (STEM) training programme for students at the Volta School for the Deaf in Hohoe to improve their digital skills and expand their future opportunities.
The second initiative is a free community health-screening exercise in Ho, which will include breast cancer awareness and screening to promote preventive healthcare.
Speaking on the celebration, Ms Akude said: “CARE is at the heart of everything we do. CARE Month reminds us that we are in business because our customers choose us every day. It is our moment to celebrate their loyalty and to empower our people to serve them even better.
“This month challenges us to go beyond good intentions and deliver care that counts—actions that create real, measurable value. Whether it is solving a customer issue quickly, recognising a colleague who went the extra mile, or investing in our community, every action counts.”
For Telecel Ghana, CARE Month is more than a calendar event. It is an opportunity to strengthen a culture of listening to customers, responding more effectively to their needs and demonstrating that genuine care is best expressed through actions that make a measurable difference.
BY TIMES REPORTER
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