JERUSALEM – Over the past few months, Israeli media has been full of reports of Israeli holidaymakers in Europe, Asia and the Americas being harassed or physically attacked after being identified as Israeli.
In July, a group of Israeli tourists visiting Montenegro were reportedly confronted by a man and a woman, apparently locals, who asked, “Taking a break from genocide?” and told them to stay in Israel. In Greece, an Israeli woman said a restaurant refused to serve her after she told an employee she was from Israel.
In Thailand, a mother and daughter were allegedly beaten after they told a man they were from Israel, according to the mother’s account.. And in the U.S., an Israeli couple checking into a hotel in California were asked if they were “baby killers.”
These reports come as Israel’s image around the world has fallen to historic lows. A Pew poll conducted between February and May this year found that across 36 countries, a median of 67% of adults held an unfavorable view of Israel.
On the diplomatic front, hostility is also growing. Israel’s ongoing military action in Gaza has been termed “disproportionate” by a growing number of world leaders, and unchecked violence by Israeli settlers in the West Bank – as well as Israeli government policy there – has prompted some countries, including some considered allies, to pull back or even impose sanctions.
Despite this hostility the issue of Israel’s diplomacy, its image worldwide and who is to blame for its deterioration is barely factoring into the fast-approaching election on Oct. 27.
Yaakov Katz, a senior fellow at the Jewish People Policy Institute, told the Jewish Telegraphic Agency that there have been complaints about Prime Minister Benjamin Netanyahu and his government not being effective at explaining Israel’s policies or actions to international audiences. Nevertheless, most Israelis see this as a problem beyond their control, he added.
“There is the argument that Netanyahu makes, which is that no matter what we do, the whole world’s against us, and no matter what we say, it’s antisemitism,” said Katz, co-author of “While Israel Slept: How Hamas Surprised the Most Powerful Military in the Middle East.” “People accept that argument, and to a large extent, they don’t push back on it. Why? Because part of it is true, right?”
Katz pointed out that many Israelis believe the sharp rise in antisemitism worldwide would keep happening regardless of what Israel does.
“In other words, Israelis believe that even if the number killed in Gaza was not 70,000 but 10,000, you still would have genocide claims; it makes no difference,” he said, adding that the average Israeli does not fully understand that declining support, particularly in the U.S., could eventually have “existential consequences for the country.”
“Most people here don’t think that far ahead,” Katz said. Instead, they take comfort in news such as President Donald Trump’s endorsement of Netanyahu, he added.
Ofir Dayan, a senior fellow at the Institute for National Security Studies at Tel Aviv University, said, however, that Israelis are painfully aware of what is happening abroad and are concerned about it. But she said there are other, more pressing issues in a country that has been grappling with more than three years of war.
“When people talk about the elections and what the Netanyahu government did right or wrong, they definitely look at this issue, and it is something they care about,” Dayan said.
However, she continued, most are unlikely to vote for a party or a candidate based on their position on this issue because it is just not a priority.
“Israeli voters are very much one-issue voters, and the issue in this election is security,” Dayan said. “We’re not remote enough from Oct. 7 for people to completely shift their vote and vote based on this idea.”
In addition to security and the questions surrounding the Oct. 7, 2023, Hamas-led terror attack, Peter Lerner, the former Israel Defense Forces spokesman for the international press, told JTA that the “issue of Israel’s international standing is secondary to two things: Netanyahu or not Netanyahu, and the left vs. the right.”
“Obviously, each one of those comes with its own package of Oct. 7-related issues and the question of who is most suited to deal with the threats that are around us,” he said, adding, “you just don’t see very many talking about it and when they do talk about it, it is secondary to everything else.”
Of the dozen or so parties expected to win seats in Israel’s parliament, the Knesset, only a few have referred to Israel’s negative global image or suggested ways to improve public diplomacy.
The B’Yachad Party, headed by former prime ministers Naftali Bennett and Yair Lapid, is one of those discussing it as part of a plan to repair ties between Israel and world Jewry. Under this plan, the party hopes to elevate the importance of Diaspora Jewry, allowing a non-voting observer in Israel’s parliament, the Knesset, to focus on such issues.
Amcha Yisrael, a new right-wing party led by former IDF Brig. Gen. Ofer Winter, has two candidates on its list who are prominent public diplomacy activists – Yoseph Haddad and Fleur Hassan-Nahoum. Haddad has said multiple times that he would like to be Israel’s next minister for public diplomacy.
Journalist Eylon Levy, a former spokesman for the Israeli government, told JTA’s “Waiting for 61” podcast that public diplomacy, or hasbara as Israelis refer to it, “is not a goal in itself” for most of the candidates.
He said the discussion was more about “who can manage relations with the world so that we can achieve our national interests.”
Within that framework, Levy pointed out, there is a range of opinions. On the far right, the approach of the Otzma Yehudit Party, led by Minister of National Security Itamar Ben-Gvir, is to make Israel look tough and “screw the woolly-hearted soft liberals if they don’t like it.”
On the left, “the position may be equally detached from reality,” Levy said.
“There is a belief on the left that if Israel starts behaving like a normal country and doesn’t have ministers who say aggressive nonsense, then Israel’s relations will snap back to normal,” he said. “I think there may be a denial there of how much public opinion has shifted against Israel and how much the expectations of policymakers have shifted as well.”
While Levy said he did not believe there would be a massive change in perceptions if a new government were elected on Oct. 27, he did believe it would be given a grace period, at least by Israel’s less-than-friendly allies.
“The question is whether an alternative government would suddenly magically boost Israel’s international standing; I don’t think it will,” he said. “But I do think a more moderate government will buy Israel some goodwill, definitely among those who say, in theory, we support Israel.”
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