Chosun Biz - Hollywood star Kylie Jenner made a surprise appearance at the Victoria's Secret Fashion Show, wearing a fantasy bra worth $50 million (about 67 billion won) and making her runway debut. But fashion fans around the world have unleashed fierce criticism, saying the production felt hollow and alleging favoritism.
On the 18th (local time) at Sony Pictures Studios in Culver City, California, the 2026 Victoria's Secret Fashion Show returned to Los Angeles for the first time in 19 years.
According to the Daily Mail, the person who drew the most attention at the show was undoubtedly Kylie Jenner. Jenner took the stage wearing the so-called "fantasy bra," a $50 million piece set with a total of 4,410 natural diamonds centered on a $22 million canary yellow diamond. It is the first time in the brand's history that someone who is not an Angel (exclusive model) wore the fantasy bra on the runway. In the front row, her partner, actor Timothée Chalamet, and her mother Kris Jenner attended to show their support.
But fans' reactions cooled sharply immediately after the broadcast. Critics flooded in, calling the decision to give the brand's top piece, the fantasy bra, to Kylie Jenner, who has no modeling career, "an insult and a rude act toward professional models who have worked sweat and blood for years," "a sign that Victoria's Secret's creativity has hit rock bottom," and "why Kylie Jenner over Adriana Lima or Barbara Palvin?"
Also, the fashion show faced backlash over casting, with signs of a boycott emerging even before the opening. Fans' anger grew after it was revealed that veteran Angels who led their primes, such as Romee Strijd and Frida Aasen, were dropped without notice a week before for not fitting the show.
Meanwhile, the show featured top models filling the stage, including Gigi Hadid and Bella Hadid, Adriana Lima, Alessandra Ambrosio, Barbara Palvin, Irina Shayk, and Ashley Graham, and pop star Megan Thee Stallion and KATSEYE, among others, performed celebratory acts.