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Yesterday the MARQ Gen 3 turned up on Garmin's support pages, and today, the company has made it official. Garmin launched its third-generation luxury smartwatch collection, a lineup of six models priced from $2,500 to $3,100. That sure is a lot of money for a watch. Let's take a look at what exactly you get with the new Garmin MARQ Gen 3.
What to know about the Garmin MARQ Gen 3
The new collection consists of the MARQ Athlete, Adventurer, Aviator, Commander, Golfer and Diver. Across all six, Garmin has moved to larger AMOLED displays, added LTE and satellite connectivity, expanded its mapping, and brought in its latest health and fitness features that I detail in my review of Garmin's other recent release, the Fenix 9 Pro.
The hardware follows the luxury formula the MARQ line is known for. Each watch has a 47 mm Grade 5 titanium case, a sapphire crystal lens, and a ceramic bezel inlay. Each is 15 mm thick and carries a 1.4-inch AMOLED display, up from 1.2 inches on the previous generation.
At the bottom of the range, the MARQ Athlete is the entry point at $2,500. It comes on a silicone strap with VO2 max markings on the bezel, and includes Garmin's full collection of running and training features. The MARQ Adventurer costs $2,700 and pairs an Italian leather strap with a compass bezel. This one is aimed at hiking, navigation and climbing, and includes preloaded ClimbPro information.
And so on: The remaining four models are each built around a specific pursuit, as MARQ variants have been since the line debuted. The MARQ Aviator is the flight-focused model, the MARQ Commander is the tactical one, the MARQ Golfer is built for the course, and the MARQ Diver is the one for the water. Garmin's pricing and strap details for these four sit between the Athlete's $2,500 and the $3,100 top of the range.
What else is new about the Garmin MARQ Gen 3?
In terms of software updates, the biggest addition is embedded inReach connectivity. All six watches support LTE calling, messaging and location sharing without a phone nearby, along with satellite messaging and emergency SOS through Garmin Response. Note: These services require a separate inReach subscription.
Garmin has also added a speaker, a microphone, and an LED flashlight. Other upgrades include the ECG app in supported regions, newer health and recovery metrics, and worldwide TopoActive maps with address search. Storage has jumped from 32GB to 128GB, and battery life reaches up to 18 days in smartwatch mode, or seven days with the always-on display enabled.
How the MARQ compares to non-luxury Garmins
What's most exciting is how these changes bring the MARQ much closer to Garmin's latest high-end sports watches, as opposed to being more of an aesthetic purchase. Previously, MARQ buyers were paying a considerable premium for hardware that lacked some features already available elsewhere in the range. Honestly, the earlier MARQ was, in effect, a fancy-materials version of a watch you could get for less, with fewer capabilities.
Now, the MARQ Gen 3 is finally a watch that tops the Garmin lineup with all the features of a Fenix. And for the first time, the MARQ has pluses the Fenix doesn't, like increased storage and on-device mapping features. The question of whether such premium price Garmin has set is worth it? That's still up for debate.
Garmin says the collection is available now, with broader availability reportedly scheduled for Nov. 5. You can see the full lineup on Garmin's site here.