The ascent of a new It-bag tends to mimic that of an It-girl. First, they start to turn up at all the best parties, commanding the room with a mix of glamour and intrigue. Then, before you know it, they’re absolutely everywhere, as is the case with Adwoa Aboah and Georgie Wright’s already essential accessories brand, The Veil. Cosigned by virtually every cool girl in London, Alexa Chung and Sienna Miller included, the if-you-know-you-know 1920s-inspired party bag has now found a new and influential fan on the other side of the Atlantic: Jennifer Lawrence.
Jennifer Lawrence in New York, 2026.
AKGSSpotted on a date night with her husband in New York over the weekend, J Law paired the brand’s Fountain Bag with an ankle-length coat and strappy Prada sandals. Although the actress’s style tends to err on the casual side day to day, she is, after all, an Oscar-winning movie star, and the hand-embroidered bag was a reminder that while occasionally practicality may win out, her wardrobe always allows for a hit of glamour.
Sienna Miller paired her The Veil bag with a Conner Ives housecoat at the Serpentine Party, 2026.
Karwai TangA beaded macramé version of the label’s Snap bag appeared in the December 2025 issue of British Vogue, alongside Olivia Singer’s essay on party-season dressing. “The Veil is – and I hate to use the word, but there’s no suitable alternative – cool. Basically, Adwoa but in bag form,” she wrote. And as that year’s British Vogue Best-Dressed list confirms, there are few people better to take style cues from than the London model.