Veteran entertainment communications executive Liz Morentin has launched Greenvalley Media & Marketing, a strategic communications agency that will serve entertainment, media and technology companies and their leaders, she announced Thursday (Oct. 22).
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Morentin was most recently senior vp and head of global communications and brand strategy at Virgin Music Group. During her run, she led internal and external communications and brand strategy from the company’s launch onward, including subsequent acquisitions and integrations. She supported the company’s global expansion from 12 markets in 2020 as Ingrooves to 36 markets in 2026 as Virgin Music Group.
Prior to that, Morentin served in senior and leadership roles at Warner Bros. Records, Paradigm Talent Agency, Live Nation, RCA Records and Dick Clark Productions.
At Greenville, Morentin will partner with brands and their leaders on communications strategy and execution, including corporate communications, media relations, publicity, executive visibility, reputation management, crisis communications, events and industry marketing. She brings more than 25 years of experience spanning music, live events, TV/film and technology.
“Our industry has transformed so much over the years making it possible for so many more businesses and executives to achieve global success and become highly regarded global industry players, from indie record labels and distributors to tech platforms and media companies,” said Morentin in a statement. “I’m launching Greenvalley to support these businesses and executives looking to build their reputation, grow their business, and reach the right audiences.”
She added, “The agency is named Greenvalley because we believe companies and leaders each have a green space: the distinctive territory where their story, purpose, and opportunity come together. We help clients find that space, build their visibility and reputation, and protect that reputation when it counts.”