KUALA LUMPUR: Big Tree has launched a nationwide campaign, 'Santuari Kita', to encourage Malaysians to spread messages of hope and kindness through an interactive digital garden in conjunction with World Mental Health Day.
Big Tree, a subsidiary of Media Prima Berhad and an out-of-home advertising solutions provider, said selected messages would be featured in the digital garden through interactive butterflies carrying words of hope.
At the end of the campaign, the top 12 entries will be displayed on Big Tree's digital out-of-home screens, bringing messages of encouragement to public spaces and commuters' daily journeys.
The top three winners will receive prizes worth up to RM5,000, including a water villa stay, spa packages and other rewards, while nine consolation winners will receive cash vouchers.
Big Tree chief operating officer Muhamad Fariz Mustafa said the campaign reflected the company's efforts to explore how outdoor advertising platforms could contribute beyond commercial messaging.
"Through Santuari Kita, we are transforming our digital network into a platform for community participation, where messages of hope and encouragement become meaningful reminders that inspire Malaysians in their everyday journeys," he said.
The campaign aims to go beyond raising awareness by giving Malaysians an opportunity to contribute to a collective expression of compassion and support through their own words and experiences.
Members of the public can participate by visiting Big Tree's website and submitting their messages before the campaign closes on Nov 8.
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