Kylie Jenner certainly knew how to make an entrance as she stepped onto the Victoria's Secret runway for the first time, wearing a dazzling diamond bra and enormous white feathered wings.
The beauty mogul surprised viewers at the Los Angeles show on Sunday, 18 October, taking on one of the brand's most coveted modelling honours: wearing its Fantasy Bra.
Her boyfriend Timothée Chalamet and mother Kris Jenner were among those cheering her on from the audience as she made her debut.
Smiling beneath the lights, Kylie wore her long dark hair in loose, centre-parted waves, with rosy cheeks and a glossy pink lip completing her runway beauty look.
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Kylie Jenner's diamond Fantasy Bra and angel wings
The intricate bra featured sparkling straps and rows of diamonds across the cups, with a fringe of dangling stones extending beneath the bust. A yellow stone hung at the centre, drawing attention to the elaborate design.
Kylie paired the piece with a shimmering white miniskirt, embellished straps sitting high on her hips and clear high-heeled mules. Stacked bracelets added even more sparkle.
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Her towering wings provided the finishing touch, with layers of white feathers spreading far beyond her shoulders and framing her as she posed.
Created with luxury jeweller Jacob & Co., the Fantasy Bra marked the return of a Victoria's Secret tradition after eight years away. Elsa Hosk had been the last model to wear one, in 2018.
Page Six reported that the centrepiece yellow diamond alone was valued at $22 million. The construction was about more than sparkle. Inspired by Jacob & Co.'s Rare Touch jewellery collection, the design used articulated structures to allow precious metal and stones to move with the wearer's body.
As jeweller Jacob Arabo explained in the brand's announcement: "For me, it had to be about the diamonds, the light, and the movement."
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Kylie Jenner joins Victoria's Secret's famous runway names
The show brought together established favourites including Adriana Lima, Candice Swanepoel and Gigi Hadid at Sony Studios in Culver City.
Tate McRae, Megan Thee Stallion, Megan Moroney and Katseye were announced as the evening's musical performers, adding to the star power surrounding Kylie's surprise appearance.
By wearing the Fantasy Bra, Kylie joined a line of famous faces associated with the design, from Claudia Schiffer in 1996 to Adriana and Alessandra Ambrosio, who both modelled versions in 2014.
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Kylie Jenner's previous fairytale runway moment
While this was Kylie's Victoria's Secret debut, she has previously enjoyed another memorable catwalk appearance.
In October 2024, she closed Coperni's spring/summer 2025 show at Disneyland Paris, wearing a dramatic black ball gown against the backdrop of Sleeping Beauty Castle.
Afterwards, she shared photographs from the evening on Instagram and thanked designers Sébastien Meyer and Arnaud Vaillant: "i can't even express how grateful i am to you two and this fairytale night i will never forget."