LinkedIn Fights AI Slop, Now 40% of Its Long-Form Posts

"Even LinkedIn is getting tired of your AI-written posts," writes CNN, reporting that the Microsoft-owned, job-oriented social media site "is upping its fight against slop." A report published in July by Pangram, a research firm that tracks AI content online, found that more than 40% of long-form posts on the platform were AI-generated, compared to around 30% on X and Medium and a smaller percentage on Reddit and Substack.... LinkedIn previously offered AI tools to edit or rewrite posts, although it recently scaled the offerings back. But low-quality AI posts are a business problem for LinkedIn. They all start to sound the same, [according to LinkedIn Editor-in-Chief Dan Roth Roth]. If users see too many generic AI posts, instead of content that really teaches them something or gives them a deeper understanding of a professional connection, LinkedIn risks losing them to other platforms. In August, LinkedIn rolled out a button letting users flag when a post "seems like AI slop," which was clicked more than 1 million times within its first two weeks. Now, the company is trying to use its own AI systems to help weed out AI slop on the platform and to remind LinkedIn users how to post like humans. The company built a team largely made up of former journalists and social media experts who have an eye for recognizing generic, sloppy content. These experts help train LinkedIn's AI model on what authentic, useful posts look like. If the model flags a post as low-quality, AI-generated content, it'll be less likely to be distributed beyond that user's direct connections. Also key to the strategy is a creator management team that acts as "content therapists" for executives, subject matter experts and other LinkedIn users, many of whom have gotten accustomed to the convenience of using AI to write what, on the surface, appear to be polished posts, Roth said. "A lot of times now today, they'll run it through Claude or Gemini or wherever, they'll post it on LinkedIn and it will perform poorly. And then they come to the team and they're like, 'Why did this do badly?'" Roth said. "And the best thing you can do is give it back to them and be like, 'Did you enjoy reading this? Do you see yourself in this?" The efforts are showing early signs of success. Improvements to LinkedIn's detection systems have resulted in a 40% decline in views of content classified as AI slop, the platform said last month. That's not to say LinkedIn is entirely opposed to AI, Roth said, adding that "not everyone is a born communicator." But failing to edit or personalize content means it's less likely to reach a wide audience on the platform.

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