10 Retail Giants Using AI in Surprising Ways

Amazon: Amazon uses generative AI to interpret informal addresses, such as “the third house after the barn,” and help delivery drivers locate customers more accurately.

Walmart: Walmart’s AI shopping assistant, Sparky, helps customers compare products, understand reviews, build shopping lists, and find suitable purchases through conversations.

Sephora: Sephora uses AI-powered skin analysis and virtual shade-matching tools to help customers find makeup and foundation shades that suit their skin tones.

The Home Depot: The Home Depot’s Magic Apron AI assistant helps shoppers plan home improvement projects, find suitable products, and get step-by-step DIY guidance.

IKEA: IKEA Kreativ uses AI and spatial computing to let customers visualize furniture in their actual rooms, remove existing items digitally, and experiment with new layouts.

Target: Target’s Store Companion AI tool helps store employees find product information, answer work-related questions, and manage everyday store tasks more efficiently.

Starbucks: Starbucks uses AI-powered personalization to suggest drinks based on customer preferences and help shoppers customize orders through its digital platforms.

H&M: H&M uses machine learning to analyze fashion trends and demand patterns, helping teams plan stock levels, make inventory decisions, and respond to changing customer preferences.

Kroger: Kroger is bringing AI into grocery planning with shopping and meal assistants that suggest recipes, consider budgets and dietary preferences, and turn meal ideas into shopping lists.

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