The Atlanta Falcons quietly updated their logo after facing backlash over its resemblance to Nazi imagery.
On Friday, October 23, the controversial image was replaced with a graphic featuring a red helmet bearing the Falcons logo. The organization has yet to publicly address the latest change or the backlash over the previous image.
Several X users poked fun at the team’s low-key logo change following the backlash.
“Change your pfp back, you cowards! Yall cant give us good football, at least give us the most fire logo/color scheme in the League…” someone wrote.
“Ok so we’re going from the Bird Reich to aliens? What is happening in Atlanta?” another commented.
“I literally switched to a falcons fan because of the logo change but you guys are a bunch of [expletive],” someone shared.
“The Bird Reich shall RISE UP!” a commenter joked, while another chimed in, “Bird Reich or nothing!”
As First for Sports reported on October 22, the Atlanta Falcons faced backlash after unveiling a new profile picture earlier that week. The design drew on the team’s 1966 logo, featuring a red background with white, black, and gold stripes.
Many took to the comments to compare the logo to a swastika, a symbol used on the flag of Nazi Germany, while others said it resembled the German eagle emblem used during World War II.
The Falcons host the San Francisco 49ers on Sunday, October 25.
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